Welcome to The Licensing Shop, Inc.

Founded in 2006, The Licensing Shop Inc. (TLS) is a brand licensing agency specializing in the strategic development of consumer product programs based on the trademarks and intellectual property for clients in the fashion, corporate, media and entertainment businesses. Led by principals Nancy and Steve Fowler, who each have over 25 years of experience in the licensing and entertainment businesses, TLS focuses on extending brands into licensed products creating new revenue streams for clients in addition to the incremental marketing benefits of reaching new consumers. Clients include CBS Consumer Products, Moose Toys, Cottage Life Media, Jeanne Beker, Lisa Ray, and Captain Canuck.

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Recent News


New property Debuts with Original You Tube Series

The Licensing Shop Inc. representing Kindi Kids in the USA and Canada

Kindi Kids

LOS ANGELES May 3, 2019 - Moose Toys once again establishes itself as a leader in the toy industry with the groundbreaking launch of Kindi Kids preschool property this Fall. The Kindi Kids are four quirky and colorful bobblehead dolls with magical accessories that move and come alive, sparking imaginative play and guiding young girls on their journey to kindergarten.

“Kindi Kids is more than a brand launch for Moose Toys. It’s an incredible opportunity to disrupt the preschool aisle to celebrate the major milestone of entering kindergarten for the first time,” said Paul Solomon, co-CEO, Moose Toys. “We’ve received great support from retailers, and this is just the beginning for Kindi Kids. We are building out a robust world with music and content, with more to come.”

The world of Kindi Kids, Rainbow Kindi, will also come alive with original content on YouTube launching in June. The episodes are filled with music, where viewers can get to know the Kindi Kids and join their adventures, including the first day of kindergarten and making new friends.

The Kindi Kids launch will be supported by a multifaceted marketing campaign, including national television, digital and social campaigns and in-store point of sale materials, and will launch with a robust influencer campaign, including a partnership with Instagram and YouTube icons and four-year-old twin preschoolers Mila and Emma Stauffer who will create original content for Instagram and YouTube showcasing their own journey to kindergarten with Kindi Kids.

“Kindi Kids is poised to become one of the top preschool toys of the year,” said industry expert, Tom McGrath, president, TMG Consulting. “The preschool aisle could benefit from inspirational toys that offer possibilities for adventure and imagination for young girls entering kindergarten. Kindi Kids fills a void by building an entire world and original content that speaks to young children and their parents in a modern, fresh and fun way.”

Steve Fowler, President of TLS, states "We are honored and look forward to working with Moose Toys on this disruptive preschool property. Our team will identify and sign the best licensees for the US and Canada and launch an amazing licensing program in Fall 2020."

Read the full Story here (opens in a new window)
Kindi Kids Agency

Treasure X toy line launched in the US market July 2018

Treasure X

MELBOURNE, AUSTRALIA – September 20, 2018 - Today, Moose Toys announced that it has signed with The Licensing Shop Inc. (TLS) to launch a licensing program based on their new toy sensation Treasure X in the US and Canadian markets. Treasure X toys launched in July of this year and the sales are exceeding expectations with many retailers already calling it a hot toy for the 2018 holiday season. Treasure X is a hyper unboxing experience combining elements that children love including digging, treasure hunting, collecting and great story-telling. Treasure X is unique in that it contains 10 levels of adventure and the chance to find REAL GOLD! The first season launches with 24 high quality collectible characters and 8 gold treasures to collect. The toys are supported with a multifaceted marketing campaign including television and digital advertising, webisodes, social media and more. The first official Treasure X trailer has already reached over 7.2 million views. (https://www.youtube.com/watch?v=gsobSo8BqHU) and the first Treasure X webisode is now live with another 7 to be released prior to Holiday 2018. (https://www.youtube.com/watch?v=L8QcEfumk30)

The licensing program is planned to roll-out a year after the toy launch in the back-to-school window of 2019. Publishing, trading cards and board game categories will lead the way, followed by apparel, bags, stationery and accessories.

Dianne Bellchambers, Moose Toys’ Global Head of Licensing, explains, “Treasure X has received an overwhelming positive reaction. It’s a brand that can easily translate into other product categories. We are delighted to be working again with TLS to negotiate this strong interest amongst so many quality partners!”

Steve Fowler, President of TLS, continues, “We are honored and look forward to working with Moose Toys on this original and entertaining boys’ property. Our team will work with Treasure X licensees to strategically translate the special Treasure X brand elements into equally entertaining licensed consumer product executions.”

Read the full Story here (opens in a new window)
Treasure X Agency

Heading up Retail Business Development for Moose Toys Brand Licensing

Jill Cook

TORONTO – April 25, 2018 – The Licensing Shop Inc. is pleased to announce that Jill K. Cook has joined the TLS team responsible for the retail business development of Moose Toys’ Shopkins™ and Pikmi Pops Surprise!™ licensing programs. Jill has an impressive background in licensing with an emphasis on children’s lifestyle and entertainment brands having been the Director of Retail Business Development at Sanrio and the Director of Retail Development at Mattel. Most recently Jill was the Vice President of Licensing for Fender Musical Instruments Corp.

Steve Fowler, President of The Licensing Shop Inc. comments, “Jill has an impressive reputation for being creative, professional and very strategic in her approach to business development. Her 14+ years of experience with children’s entertainment and toy brands from Mattel and Sanrio will be a great asset contributing to the work we are doing for Moose Toys.”

Read the full Story here (opens in a new window)
Jill Cook

Announcing New Shopkins™ & Pikmi Pops Surprise™ Licensees

Pikmi Pops

LOS ANGELES, CA – April 19, 2018 – Moose Toys is pleased to announce new licensed products are now available at retail including Shopkins™ iconic PEZ Candy dispensers and a line of “Shopkins by Skechers” footwear at Skechers stores this Spring, followed by a special limited edition collection for “Back-to-School” 2018. Additionally, Hybrid Apparel’s Shopkins “Unicorn” themed fashion collection is experiencing success with double-digit sell-through percentages. Due to its success, Moose is planning to extend the Shopkins Unicorn fashion theme with refreshed assets for licensees in time for back-to-school. Another exciting partnership due to launch this Summer, Pink Apron Group LLC will debut a touring Shopkins Treat Truck where fans can delight in sweet treats and exclusive merchandise. Finally, Moose is very excited to announce partnering with Punchbowl - the gold standard in online invitations. Together, they will launch a vibrant collection of Shopkins digital invitations for birthdays, holidays and special occasions later this year.

Following the success of the Pikmi Pops Surprise!™ toy launch in August 2017, Moose Toys is excited to announce the signing of fourteen (14) Pikmi Pops licensees in key categories with some readying for launch as soon as this Summer! Pikmi Pops is the hit new range of sweet scented miniature plushies that come with elements of surprises, packaged inside an iconic lollipop vessel! The Pikmi plushies come in a variety of sweet scents including chocolate, bubblegum, watermelon and more! Currently season 2 is in stores and Pikmi Pops was named a top new growth property¹ in early 2018. Season 3 launches this August and by year’s end, there will be over 150 Pikmi Pops characters to collect!

The license agreements were brokered by The Licensing Shop Inc. and include the following partners:
• Scholastic – Publishing program
• Goliath Games – Board games, puzzles
• Hybrid Apparel – Fashion collection, t-shirts
• Bentex – Fashion collection, t-shirts, outerwear, swimwear
• Fast Forward – Bags, backpacks
• NTD Apparel – Fashion collection, t-shirts, outerwear, swimwear, sleepwear in Canada
• AME – Sleepwear
• GBG Beauty – Cosmetics, personal care
• Jay Franco – Bedding, room décor, towels
• Innovative Designs – Stationery, crafts
• Frankford Candy – Confectionery, seasonal products
• High Point Designs – Hosiery
• Trends International – Posters, stationery
• Radz Candy – Novelty candy dispensers

Dianne Bellchambers, Head of Licensing at Moose Toys adds, “We are thrilled to launch the Pikmi Pops Surprise!™ licensed merchandise program on the heels of the toy success this year. The addition of Pikmi Pops bolsters our already market leading girls portfolio driven by the phenomenal success of Shopkins. We have incredible partners on board in key categories and look forward to signing more at the upcoming Licensing Expo in Vegas.”

Read the full Story here (opens in a new window)
Shopkins & Pikmi Pops

New promotion focuses on Happy Places toy brand


LOS ANGELES, CA – December 14, 2017 – Moose Toys is pleased to announce a partnership with McDonald’s Restaurants featuring Moose Toys’ Happy Places Shopkins toy brand. This Happy Meal promotion will launch in US restaurants starting January 2 supported by a substantial marketing campaign. The deal was brokered by The Licensing Shop Inc.

Happy Places Shopkins launched in 2016 and is a successful brand extension from the Shopkins franchise. Happy Places Shopkins is where the Lil’ Shoppies head home (from a busy day shopping in Shopville) to Happyville to make their own Happy Places. Children enjoy using the collectible toys to create their own ‘Happy Place’ with the Lil’ Shoppies and their cute Petkins friends.

The McDonald’s Happy Meal tie-in will emulate the Happy Places Shopkins creative play with forty-eight collectible Petkins which children can use to decorate four rooms: Bathing Bunny Bathroom, Kitty Kitchen, Puppy Patio and Dreamy Bear Bedroom.

Read the full Story here (opens in a new window)

NEWS: License Global Unveils The Influentials
Nancy Fowler honoured as one of 19 women that have greatly influenced the business of licensing.

LG Influentials

December 14, 2017 – License Global has released their December issue which features "The Influentials". This inaugural honour recongizes those that have impacted licensing in a marked way. As we get ready to ring in 2018, License Global is proud to honour 19 women from 18 companies that have greatly influenced the business of licensing.

Nancy Fowler, co-founder and principal of The Licensing Shop Inc. is honoured to be included in this list of highly successful and influential women.

Read the magazine story here (opens in a new window)
LG Influentials

New Cutie Cars Content & Licensing Program Launching

Cutie Cars

LOS ANGELES, CA – November 27, 2017 – Moose Toys disrupted the toy industry with the global phenomenon Shopkins and through these pintsized characters, reinvigorated the way children play. Now, the team at Moose are demonstrating that die cast vehicles are a hit with girls as well as boys! Cutie Cars are die cast vehicles packed with personality, and are the new toy line coming out of the Shopkins franchise. With their launch they have created a totally new segment in the girls' aisle.

Since launch, the distinctive vehicles have been selling out causing retailers and shoppers alike to scramble for more stock. These cute, collectible cars with names like Choc Chip Racer, Wheely Wishes and Motor Melon are made with real die cast metal which give them weight like classic collectible cars. There are over 35 vehicles to collect in Series 1 and each has their own personality and their own mini Shopkin. Moose created and released a Cutie Cars webisode in support of the new line and it already has over 2 million views on YouTube. https://www.youtube.com/watch?v=ZRCcesBm6CY

Moose Toys will launch a new season of Cutie Cars toys with all-new models early in 2018 supported with a substantial marketing campaign. More webisodes are planned to launch in the Spring of 2018 to the support the new line.

Moose Toys also announces the launch of a Cutie Cars licensing program. The Licensing Shop Inc. will assist with this effort for the US and Canadian markets. First licensees to announce include Scholastic (books launching this month with additional titles throughout 2018), Goliath Games (board games launching Spring ’18) and Mighty Kingdom (mobile app launching in December 2018). Several other licensees will be announced in January.

Read the full Story here (opens in a new window)
Cutie Cars



MANHATTAN BEACH, CA – July 11, 2017 –SKECHERS USA, Inc. (NYSE:SKX) today announced the planned Back-to-School launch of a SKECHERS Kids footwear collection for girls featuring the popular Shopkins characters

“We’re excited to expand our award-winning SKECHERS Kids line with styles featuring Shopkins characters, which are in demand by kids across the country,” said Michael Greenberg, president of SKECHERS. “Building on the success of our kids’ collection, we feel that adding Shopkins-branded shoes will be a perfect fit for the countless girls who already love wearing our playful, colorful and comfortable footwear.”

“It’s a thrill for us to welcome SKECHERS to the Shopkins-licensed consumer products program,” added Paul Solomon, Co-CEO of Moose Toys. “We want to bring our fans quality product ext

ensions that best capture Shopkins’ fun and fashionable aesthetic. This deal is the beginning of a great partnership between two outstanding in-demand brands.”

The co-branded SPK by SKECHERS footwear collection will be available in young girls’ sizes at SKECHERS retail stores and online at www.skechers.com. Products in the line will be designed, developed and marketed through a multi-year licensing partnership between SKECHERS and Moose Toys that was brokered by The Licensing Shop Inc.

Read the full Story here (opens in a new window)

Exclusive Shopkins Items Delivered Right to Your Door!

Shopkins Direct

New York, NY - May 8, 2017-- Today, CultureFly, a pop culture apparel, accessories, and collectible box company, announced the launch of Shopkins Direct. Shopkins Direct is a licensed subscription box service that ships four times a year. Each box is conveniently packed and delivered to our fans with exclusive, limited edition Shopkins apparel, accessories, housewares, and collectibles that are not available at retail.

On launching Shopkins Direct, CultureFly CEO Eddie Erani said, “Shopkins represents one of the biggest names in the collectible toy market. Our products will speak to the core Shopkins collector as well as the more casual Shopkins fan. Moose Toys has been a fantastic partner and we look forward to bringing amazing products directly to the customers.”

• Shopkins Direct ships four times a year, starting Summer 2017
• Each box will have a unique theme and will contain 6-8 exclusive items
• First theme is “Rainbow Celebration”
• Shopkins Direct ships to residents of the USA and Canada

For more information, please visit www.shopkinsdirect.com or follow Shopkins Direct on Facebook (www.facebook.com/shopkinsdirect) and Instagram (@shopkinsdirect).

The deal was brokered by The Licensing Shop Inc.

Read the full Story here (opens in a new window)
Shopkins Direct

First Ever Theatrical Show Based on #1 Children's Toy Brand to Visit Over 75 US Cities - Tickets On Sale Friday, April 28

Shopkins Live

Los Angeles, CA - April 18, 2017-- Shopkins Live! (www.shopkinsliveontour.com), the first live theatrical production based on the phenomenally successful Shopkins toy brand will embark on a national tour of over 75 U.S. cities, it was jointly announced today by Gilles Paquin, President and CEO of Koba Entertainment, and Nicole Hardiman, Senior Licensing Manager at Moose Toys. Shopkins Live! will premiere in Buffalo, New York, on Thursday, September 14, 2017, with tickets going on sale Friday, April 28.

Based on America’s #1 toy brand, Youtube sensation and international toy phenomenon created in Australia by Moose Toys, Shopkins Live! will feature The Shoppies and Shopkins characters taking the stage with an all new storyline, original pop music and video highlights as ‘Jessicake’, ‘Bubbleisha’, ‘Peppa-Mint’ and friends prepare for Shopville’s annual “Funtastic Food and Fashion Fair”.

“Shopkins is literally on every child’s wish list,” commented Paquin, who also serves as Executive Producer of Shopkins Live! “Koba Entertainment’s partnership with an innovative and leading toy manufacturer like Moose Toys allows us to bring one of the most successful toy brands in history to life on stage.”

“We are thrilled to have Koba Entertainment presenting our first-ever live theatrical show for Shopkins,” added Hardiman. “This will be a fantastic event featuring the Shopkins and Shoppies in an amazing adventure that our North American fans can experience.” Since its launch in 2014, the Shopkins brand continues to be a hot ticket item for children worldwide. Shoppies dolls consistently rank as the #1 kids toy in the U.S.; the first-ever Shopkins movie, Shopkins Chef Club, was released last year by Universal Pictures Home Entertainment; and numerous dedicated apps continue to expand the brand’s ever-growing world.

Shopkins Live! will run for approximately 90 minutes, with one 15-minute intermission. For more information on Shopkins Live! visit www.shopkinsliveontour.com and sign-up to be the first to hear about the pre-sale offer, on-sale dates and North American tour dates. The Shopkins Live! U.S. tour is represented by APA. The deal was brokered by The Licensing Shop Inc.

Read the full Story here including the tour schedule (opens in a new window)
Shopkins Live

NEWS: Moose Toys Announces Shopkins™ License Agreement with Build-A-Bear Workshop Launching a creative product tie-in for late Summer 2017

Shopkins BABW

Los Angeles, CA - March 22, 2017-- MOOSE TOYS is thrilled to announce the signing of a license agreement with Build-A-Bear Workshop, the premiere interactive destination for creating personalized furry friends and a perfect fit with the Shopkins brand. The global agreement, brokered by The Licensing Shop Inc., covers Build-A-Bear Workshop locations, including those in the United States, Canada, Denmark, Ireland, Puerto Rico, the United Kingdom and China, and franchise stores in Africa, Asia, Australia, Europe, Mexico and the Middle East.

Shopkins and Build-A-Bear Workshop are developing an assortment of plush and accessories that will launch at Build-A-Bear Workshop stores and at buildabear.com in late summer 2017.

“Shopkins offers fun, collectable characters kids love,” said Jennifer Kretchmar, chief merchandising officer, Build-A-Bear Workshop. “The brand and its channels have amassed an incredible following and we look forward to launching our fun collaborations later this year.”

Shopkins recently won the 2016 LIMA Award of Excellence for ‘Best Toy Character License,’ as the licensed merchandise program has generated more than $1 billion in retail sales since inception.

Read the full Story here (opens in a new window)
BABW Shopkins


KIDdesigns Shopkins

Los Angeles, CA - December22, 2016-- MOOSE TOYS is thrilled to announce the signing of a license agreement with KIDdesigns and their eKids brand. eKids will bring the magic of Shopkins’ small, collectible toys to innovative, interactive youth electronics products later this year. They have incorporated many of Shopkins’ adorable characters into a variety of fun products including volume limiting headphones, karaoke machine with microphone, walkie-talkies, singalong microphone and an adorable purse-shaped boom box. The agreement, brokered by The Licensing Shop Inc., covers North America, the United Kingdom, Benelux, the Nordics, Iberia, Italy, Germany, France, and Eastern Europe.

“We are very excited to partner with Moose Toys on this new Shopkins initiative” says Marcos Zalta, Executive Vice President for eKids. “Combining the strength of decades of experience in youth electronics with the immense popularity of Shopkins results in a product line that is a win win for consumers and retailers alike.”

Since its 2014 launch, Shopkins has become a global phenomenon with each season offering more than 100 different Shopkins characters to collect, complemented by a line of Shoppies dolls. Its animated webisode series has amassed nearly 180 million views on YouTube and the Shopkins 12-Pack was the number one selling toy in the U.S. in 2015, according to The NPD Group. Shopkins remains the top girls’ toy and license in major categories such as apparel, room décor, sleepwear, and others.

Nicole Hardiman, Head of Licensing who oversees the global licensing program at Moose Toys adds, “We are excited to be announcing this license agreement with KIDdesigns and are loving their products currently in development. We know our Shopkins fans will enjoy these quality, fun and interactive products.”

Shopkins recently won the 2016 LIMA Award of Excellence for ‘Best Toy Character License,’ as the licensed merchandise program has generated more than $1 billion in retail sales since inception.

Read the full Story here (opens in a new window)
KIDdesigns Shopkins


TRU Feature Shop

Los Angeles, CA—November 1, 2016-- MOOSE TOYS is thrilled to announce the official launch of Shopkins feature shops at Toys“R”Us®. The shops range in size, spanning up to 16-feet long, and are now open at all Toys“R”Us stores nationwide. These front-of-store boutiques feature a wide assortment of sought-after new, coveted Shopkins products including: toys, backpacks, bedding, jewelry, bikes and helmets, books, consumer electronics, stationery products, confectionery, apparel and room décor, along with the latest DVD movie, available October 25 from Universal Home Entertainment.

Since its 2014 launch, Shopkins has become a global phenomenon with each season offering more than 100 different Shopkins characters to collect, complemented by a line of Shoppies dolls. Its animated webisode series has amassed nearly 180 million views on YouTube and the Shopkins 12-Pack was the number one selling toy in the U.S. in 2015, according to The NPD Group.

Dianne Bellchambers, Head of Licensing who oversees the global licensing program at Moose Toys adds, “This comprehensive Shopkins feature shop at Toys“R”Us is sure to help Santa’s little elves find all they need for the holiday season in one easy stop.”

Shopkins recently won the 2016 LIMA Award of Excellence for ‘Best Toy Character License,’ as the licensed merchandise program has generated more than $1 billion in retail sales since inception. Shopkins Tall Mall was also named as one of the hottest toys on the Toys“R”Us Hot Toy List.

“Bringing our stores to life is at the forefront of our holiday efforts and we’re excited to provide Shopkins fans an opportunity to explore the brand up close with these new shops,” said Richard Barry, Global Chief Merchandising Officer, Toys“R”Us, Inc. “We want nothing more than to give our customers an experience they’ll never forget, including easy access to the hottest toys.”

Read the full Story here (opens in a new window)
TRU Feature Shop


Star Trek 50 TIFF

Toronto, CANADA – August 24, 2016 – The Toronto International Film Festival's fall slate will kick off with a cinematic exploration of 50 Years of Star Trek, set to run from September 8 to December 30 at TIFF Bell Lightbox. The programming, presented with CBS Consumer Products, and brokered by The Licensing Shop Inc., will celebrate the 50th anniversary of the franchise with screenings and episode marathons, as well as Trek Talks, an inventive series of conversations that will explore Star Trek's influence on our culture.

50 Years of Star Trek — September 8 to December 30 Beginning with a screening of the Star Trek: The Original Series episode "The Man Trap" on Festival Street (September 8), 50 years to the day the episode debuted on television, TIFF will show another 15+ screenings of Trek films and television episodes, as well as additional screenings of sci-fi films influenced by the series. Working with CBS Consumer Products and the Canadian Space Agency (CSA), TIFF will present Trek Talks, roundtable discussions and keynote presentations that consider Trek's cultural impact in the areas of television, film, space, technology, education, social justice and politics.

Fans will have the opportunity to (re)discover all of the franchise's major motion pictures, including the original six features, Star Trek: The Next Generation tetralogy and the latest J.J. Abrams-produced additions to the canon. Introductions by two special guests are also in the works: Star Trek: The Motion Picture will be introduced by Douglas Trumbull, the special effects producer for the film; and Star Trek II: The Wrath of Khan, will be introduced by the director of the film, Nicholas Meyer. From October 12 to November 16, Trek Talks will consider the values and ideals at the core of Star Trek — those of progress, tolerance, technological innovation and social equity — to once again inspire contemporary audiences to seek hope in a world that can, at times, seem dark and chaotic. Trek Talks will include a keynote presentation on Star Trek and space from Canadian astronaut Jeremy Hansen on October 12; a presentation from theoretical physicist Lawrence Krauss on the ways in which Star Trek has anticipated, influenced and inspired new technologies on November 2.

Read the full Story here (opens in a new window)
Star Trek



Las Vegas, NEVADA – June 23, 2016 – Moose Toys announces that SHOPKINS won the 2016 International Licensing Industry Merchandisers' Association (LIMA) Licensing Excellence Award for best character/toy brand. LIMA is the leading trade organization for the global licensing industry. Shopkins was nominated alongside classic brands such as Hello Kitty, My Little Pony, Barbie, Crayola, Snoopy and Paddington Bear.

Moose Toys has shipped over 600 million Shopkins since it launched in June 2014. The licensed merchandise program is represented by The Licensing Shop Inc. in the US market and is expected to reach $350mm at retail this year. Earlier this year Shopkins Scoops Ice Cream Truck won the Toy Industries' 2016 Girl Toy of the Year for the second year in a row! Read the full Story here (opens in a new window)

NEWS: 2015 Licensed Merchandise for Shopkins™ Hits $100m for USA & CANADA


Melbourne, AUSTRALIA – January 13, 2016 – Moose Toys announces 8 new Shopkins™ licensees for North America with 2015 Licensed Merchandise Retail Sales Topping $100 million.

The new deals were brokered by The Licensing Shop Inc. and products licensed include the following:

• Bendon Publishing – Coloring and activity books, US and Canada
• Frankford Candy – Every day and seasonal confections, US and Canada
• AME – Sleepwear, US
• Dynacraft BSC Inc. – Bikes and scooters, US and Canada
• Just Play LLC – Plush toys, US
• Percy 3D Media Inc – Electronic digital invitations “PercyVites”
• Edge Brands – Swim accessories, skateboards and helmets, US and Canada
• HG International – Cold weather accessories, Canada

In 2015, US and Canadian retail sales of Shopkins licensed products is estimated to have reached over $100 million, with licensees projecting sales will more than double in 2016. Moose Toys have sold over 207M+ Shopkins characters worldwide. Shopkins was #1 in the small doll category, #2 in the super doll category and #1 item across all toys during certain periods over the year. The Shopkins mobile app became the #1 kids’ 6-8 app when it debuted and now has over 3 million downloads (IOS). Most recently, a one-of-a-kind Gemma Stone Shopkins character made from carefully crafted glass sold for $21,500 in a charity auction. Shopkins is a finalist for 2016 Property of the Year by the Toy Industry Foundation, and the Shopkins Scoops Ice Cream Truck is a finalist for 2016 Girl Toy of the Year. Indeed, the best is yet to come in 2016 for the Shopkins brand!

Read the full Story here (opens in a new window)


Cottage Life

TORONTO – November 12, 2015 – The Licensing Shop Inc. is excited to announce new licensees joining the Cottage Life licensed merchandise program.

The new Cottage Life products include a range of home and personal care products from high quality, Canadian manufacturers sold at specialty, department stores and groceries across the country.

• Home decor products including glassware, serving ware and gardening accessories from Abbott of England, based in Ontario.
• Natural home cleaning products including laundry detergent, dish washing liquid, and bathroom cleanser from Bebbington Industries, based in Nova Scotia.
• Natural bath soaps and body wash products from Pearl and Daisy Natural Soap Company, from Nova Scotia.
• Orange Crate Food Company, an existing licensee, will be expanding their product line to include items such as breakfast cereals, pancake mixes, hot chocolate.

They join RuffSawn Furniture, Country Home Candle, Brunelli, and Dundalk Leisure Craft as Cottage Life continues to move forward with their consumer product lines.

Read the full Story here (opens in a new window)
Cottage Life



Melbourne, AUSTRALIA – April 24, 2015 – Moose Toys announces 16 additional licensees joining Shopkins’ licensed merchandise program for the US and Canadian market bringing the total licensee count to 25.

The new deals were brokered by The Licensing Shop Inc. and products licensed include the following:

• The Bridge Direct – Construction toys & activities
• Bentex Group – Fashion tops, t-shirts (mass)
• Mighty Fine – Fashion tops, t-shirts (mid-tier/specialty)
• Intimo – Sleep & lounge wear
• Global Design Concepts – Bags
• Ashko Group - Footwear
• Jay Franco – Bedding, linens
• Jakks Pacific, Inc. (Disguise) – Halloween costumes
• Ashtel – Oral care
• Trends International – Posters
• Tech 4 Kids – Novelty lighting
• Cardinal Games – Co-branded games
• Mrs. Grossman – Sticker program
• Radz – Novelty toy/candy dispensers
• Blue Orange Games – “Spot it!” co-branded games
• NTD Apparel – Master apparel (Canada only)
Read the full Story here (opens in a new window)



April 16, 2015, Toronto -- Internationally acclaimed actress, TV host, model, entrepreneur and philanthropist Lisa Ray has joined forces with a management team to form Lisa Ray Worldwide, a company dedicated exclusively to creating a lifestyle brand around the popular personality. “I have always had a multifaceted career that has taken me down interesting and sometimes unexpected paths,” says Ray. “It’s very exciting to have the opportunity to develop my own brand which will reflect both my style and my philosophy.”

“Lisa has a very magnetic personality,” says Audrey Hyams Romoff, a member of the management team and owner of OverCat Communications, a national public relations agency based in Toronto. “I was introduced to Lisa by Jeffery Wagstaff, a cosmetics industry executive who wanted to explore building a relationship with Lisa. Both Jeffery and I immediately saw the potential to create a brand around Lisa.”

“She is an extremely unique individual with a dynamic personality and multiple talents” adds Wagstaff.

In early 2015, Lisa Ray Worldwide entered into an exclusive partnership with The Licensing Shop Inc. (TLS), a brand licensing agency specializing in the strategic development of licensed consumer product programs based on trademarks and intellectual property for clients in the fashion, media and entertainment businesses. TLS has significant experience licensing in a multitude of consumer product categories including health & beauty, home décor, food and beverage, fitness, fashion and accessories amongst others.

“At The Licensing Shop, we are discerning about the properties and talent that we work with,” says Nancy Fowler, Co-Founder of The Licensing Shop. “We are thrilled to be representing such an inspirational talent like Lisa Ray.”

Read the full Story here (opens in a new window)


Cottage Life

Toronto, CANADA - March 20, 2015 – For the past year, Cottage Life and The Licensing Shop Inc. have been working with local artisans, designers, chefs and craftsmen to create a line of casual and comfortable cottage products that embraces all we love about life at the lake.

From our easy-to-assemble deck chairs, to our one-of-a-kind scented candles, the Cottage Life Weekend Collection sets the stage for perfect cottage weekends, every weekend.

Cottage Life Outdoor Furniture


Our custom-designed, locally made Cottage Life "Classic" and "Relaxer" lounge chairs set a new standard for an old favourite. Locally made with premium Western Red Cedar, both chairs come in four easy to assemble pieces. Our sturdy accent tables and smooth gliding bench have the best in weekend relaxation in mind. Available in unfinished, clear stain or sumac red.

Cottage Life Dining Room


One look at the Cottage Life dining sets and you can only imagine the enjoyable moments to come. Hand crafted from stunning wormy maple and available in three distinct styles, the Cottage Life dining sets are available with custom-coloured chairs, matching benches and stylish hutches and drawers. Let the memory making begin!

Cottage Life Bedroom Sets


The Cottage Life bedroom sets are so stunning, you'll be eager to call it a night, every night. Available in three distinct styles and several unique finishes, our bedroom sets have coordinated nightstands and dressers with high-quality touches including solid wood drawer boxes with soft close undermounted hardware. Each piece is custom made from solid kiln-dried hardwood.

Cottage Life Bedding


Designed in Canada, our Cabin and Lakeside bedding ensembles are wonderfully soft, comfortable and especially eye-catching. Made with 100% durable cotton, you'll be delighted to end your day cozied in style and comfort. Choose from various sized quilts, throws and pillow covers. Add in our decorative fox cushion for a hint of your wild side! Sweet dreams.

Cottage Life Candles


Warm up your home with our fragrant weekend-inspired Cottage Life candles. Enjoy 9 custom scents including Campfire, Cinnamon Stick, Evergreen Trail, Wild Berry, Dockside Lemonade, Cottage Kitchen, Northern Pine, Summer Rain and Maple Butter. Available in tall and short glass jars which feature rustic wooden engraved Cottage Life deck chair lids, tealights and scent squares.

Cottage Life Food


When it comes to grilling and entertaining, Cottage Life is always at the table. We'll help you get the party started with our new line of seasonings, dips, salsas, drink rimmers and salad dressings. All of our packaging features delicious recipes or helpful tips plus evocative cottage images to get you in the mood for great weekend entertaining...whatever day it is is. The spice rubs, hot & cold dip mixes and drink rimmers contain flavourful spices which are sourced from around the world.

Find retailers and more information click here (opens in a new window)
Cottage Life


La Guerre des Tuques

Announces Seven New Licensees

Montreal, CANADA - February 15, 2015 – Today, Marie-Claude Beauchamp, President of CarpeDiem Film & TV Inc., announced the appointment of The Licensing Shop Inc. as the exclusive merchandising and licensing agency for their new children’s feature film La Guerre des Tuques-3D™.

This new animated 3-D feature film is a remake of the 1984 classic, La Guerre des Tuques. The original film is part of Quebec’s cultural patrimonial history. It won the Canadian Golden Reel in 1984 for the biggest box office gross of the year and was sold into more than 125 countries. It has been broadcasted every year on Tele-Quebec on Christmas Eve and watched by more than 300,000 viewers annually.

Hitting the ground running there are 7 new licensees on board as follows:

• Imports Dragon – master toy
• Bayard Canada Livres inc– master publishing
• Ketto Designs – back packs, back-to-school stationery products
• Kombi Sportswear – cold weather accessories
• Lady Sandra – home décor
• Hunter Canada – pet gear, housewares, souvenir products, holiday ornaments, crazy carpets
• Allstar Vending – vending novelty products
• Apparel and promotional partners to be announced shortly

The film is scheduled to be released in December 2015.

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La Guerre des Tuques


Cottage Life

Cottage Life product line to debut at Toronto Gift Fair this month

Toronto, CANADA - January 7, 2015 – The Licensing Shop Inc. (TLS) announces new consumer products’ licensees on behalf of Cottage Life Media which will be unveiled to retailers at the upcoming Toronto Gift Fair this January 25-29. The uniquely designed merchandise is a selection of furniture, home decor and food products that mixes country casual with contemporary comfort. Interior design expert Karl Lohnes consulted with the Cottage Life team to direct product development and identify trends to ensure the merchandise program combined a relaxed and refreshed feel in keeping with the brand’s long-standing history.

The new Cottage Life product line will be produced and marketed by Canadian-based manufacturers and designers who have developed a coordinated and high-quality product line. The Cottage Life Weekend Collection hand-crafted by RuffSawn includes bedroom and dining room furniture in beautiful woods, stains, and styles. Brunelli has designed cozy bedding and soft line kitchen linens. Dundalk LeisureCraft has hand-crafted the “Ultimate” Cottage Life Outdoor Furniture Collection made from western red cedar and pine woods. Country Home Candle has developed a beautiful Made-in-Canada collection of scented candles that will brighten every home. Premier Gifts and Orange Crate Foods have brought Cottage Life entertaining to life with a full line of grilling seasonings and sauces, hot and cold dips, salsas, and salad dressings.

Cottage Life products will debut at The Toronto Gift Fair (January 25-29), Canada’s largest trade gift show, which attracts national retail buyers. The official consumer launch will kick off at the annual Spring Cottage Life Show (March 27-29) at the International Centre in Toronto. The Cottage Life brand has a 26-year history in Canada and was recently named the 2014 Magazine of the Year at the National Magazine Awards gala in Toronto. The brand launched a national TV Channel and Cottage Life West magazine in 2013 to expand the brand nationally. The new product line will be promoted extensively throughout the Cottage Life multi-media platforms, reaching more than 3.5 million Canadians monthly through the magazine, television channel, website, and three annual consumer shows in Toronto and Edmonton.

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Cottage Life



Melbourne, AUSTRALIA – December 04, 2014 – Moose Toys announces an impressive group of licensees joining Shopkins’ licensed merchandise program for the US and Canadian market.

The new deals were brokered by The Licensing Shop Inc. and products licensed include the following:

• Scholastic Inc.: Global English-language publishing
• Group Modus: Global French-language publishing
• Pressman Toys : Board games and puzzles for US and Canada
• Boston America: Novelty candies packed in tins and boxes for US and Canada
• Imports Dragon: Plush toys for US and Canada
• Bulls I Toys: Novelty toy products, trading card games for US and Canada
• Creative Kids: Back-to-school stationery, art activity, craft products, USB flash drives for US and Canada
• Danawares: Tabletop, storage, camp chairs and fashion accessories for Canada
• Bedding, apparel, bags, stickers and room décor categories are soon to be announced
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September 2, 2014, Los Angeles -- Today, Moose Toys announced the appointment of The Licensing Shop Inc. as their exclusive merchandising and licensing agent for their hit new girl toy product line Shopkins™ for the United States and Canada.

Shopkins hit retail shelves in June instantly exceeding sales expectations. The results have been outstanding with product flying off shelves and selling out in stores nationwide in a matter of weeks and online in as little as 24 hours. As a result, retailers are scrambling to secure stock, with one major retailer doubling their orders. The Shopkins’ tag line of “once you shop, you can’t stop” seems to be translating into reality.

Shopkins are the super cute, miniature, grocery-themed collectibles that are inspired by products from aisles in the grocery store and come with adorable shopping bags and baskets. With over 1 million views on Shopkins YouTube in less than 6 weeks and over 5 million views on videos posted by independent toy reviewers, Shopkins is shaping up to be Moose’s biggest brand ever.

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Monster Jam

Boca Raton, FL (June 10, 2014) – The Bridge Direct, Inc. and Feld Entertainment, Inc.® announced today a multi-year global licensing agreement, which was brokered by The Licensing Shop, Inc., to develop and market Monster Jam® Construction Sets. As part of The Bridge Direct’s C3 Construction line, the Monster Jam building sets will let kids “Create, Construct and Customize” a play experience based on the high-energy family fun of Monster Jam stadium and arena-based live events.

Monster Jam, the world’s largest and most popular touring monster truck property, entertains over four million fans across four continents and ten countries with more than 350 action-packed performances each year. Monster Jam performances are broadcast globally with television distribution in over 175 countries and feature 100 of the most popular Monster Jam trucks including El Toro Loco®, Grave Digger®, Max-DSM and Monster Mutt®.

Targeted to young fans of the franchise, the Monster Jam construction line will center on the iconic Monster Jam trucks as highly-detailed buildable vehicles, with driver figures and stadium environments for extended play.

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Monster Jam Construction Toys


Cottage Life

TORONTO – January 27, 2014 – Cottage Life Media announced today the appointment of The Licensing Shop Inc. (TLS) as their representative to assist in the development of a lifestyle consumer products program. The Licensing Shop is tasked with helping to launch a licensed merchandise program under the Cottage Life brand. Al Zikovitz, President and Chief Executive Officer of Cottage Life Media explains, “Cottage Life consumer products will be an organic extension of our brand. Whether it’s a lakeside retreat, a mountain chalet or a cozy apartment, our line of stylish and innovative products will be welcome in every space, in every home.”

Nancy Fowler, Executive Vice President of The Licensing Shop, continues, “We are thrilled to be working with Cottage Life and look forward to assisting them to launch a branded merchandise program at retail. The Cottage Life brand reaches millions of Canadians each month through their TV network, print magazine, consumer events and digital media platforms. Licensees will have the benefit of that marketing power when they are ready to launch product.”

The Licensing Shop will initially pursue suitable partners in the outdoor lifestyle, home décor, and food and entertaining product categories.

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Cottage Life

NEWS: The Licensing Shop awarded 'Agency of the Year 2013' by Sesame Workshop

Agency Of Year

Las Vegas – June 18, 2013 – The Licensing Shop Inc. is very honoured to have been awarded Sesame Workshop's Agency of the Year award for 2013. As part of the award, a custom framed drawing was done by Sesame Workshop's Louis Henry Mitchell incorporating pictures of founders Steve and Nancy Fowler alongside Elmo, Cookie Monster Big Bird and Grover.


Vulcan Ale


Calgary-based beer importers Delancey Direct have unveiled a Star Trek themed brew just in time for Vulcan’s 100th birthday.

‘Vulcan Ale’ is an ode to the small Alberta town’s connection to Mr. Spock and his homeworld of Vulcan in Star Trek.

“I’d like to think with the Vulcan label we’re exporting a bit of Alberta outside of our borders,” said Paul Carreau, Delancey Direct representative.

Carreau, a self-professed Trekkie who has donned a Klingon costume on more than one occasion, said they have big plans for the brew.

Trekkies across Canada will soon be clinking glasses in honour of the ”Star Trek Capital of Canada.”The “high-quality, hand crafted Irish Red Ale” will be released May 1 and distributed Canada-wide.

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Vulcane Ale Launches


Chatelaine New Logo

TORONTO (April 4, 2013) As Chatelaine gears up for a year of extraordinary expansion and 85th anniversary celebrations, the iconic lifestyle brand today unveils a new logo that reflects its “of-the-moment” personality and its growing multiplatform presence.

Just like its audience, Chatelaine’s new Neutraface 2 font logo is modern and stylish with a good measure of substance.

“We decided on a logo that’s fresh and modern in both design and tone,” said Jane Francisco, Chatelaine Editor-in-Chief. “We needed a single identity to work across multiple platforms and in both English and French. So we worked closely with our team in Montreal to create this bilingual logo, using a strong, uppercase sans serif font and applying a stylized circumflex to capture the spirit of Chatelaine.”

To make a big impact on the newsstand, Chatelaine’s creative team developed four different covers for its May issue, each of which shows off the logo with a different coloured background and different decor images. All four covers will be equally distributed on newsstand and alternately sent to subscribers, beginning this week. For Chatelaine French, the new logo will debut in the June issue.

The new logo comes at a time when Chatelaine is planning to celebrate its 85th anniversary with a special issue in June and special events and giveaways all summer, leading up to a fall gala.

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Chatelaine Logo Re-Imagined


Sesame Street to TIFF KIDS Sesame Street Themed Activities and Events for Both Public and Industry Programming

TORONTO For the first time ever, Sesame Street will be coming to TIFF Bell Lightbox during the 16th annual TIFF Kids International Film Festival. TIFF Kids welcomes Sesame Workshop, the nonprofit educational organization behind Sesame Street, with a weekend of fun activities designed to entertain and educate. Taking place on April 20 and 21, families will be treated to special appearances throughout TIFF Bell Lightbox including a Sesame Street mascot meet-and-greet, a free screening of Elmo’s Alphabet Challenge and other activities throughout the Festival. As well, TIFF Kids Industry programming will be offering a “Master Class with Sesame Workshop: Inspiring the Global Child” and “pitch session” taking place April 18-19.

“As a longtime leader of children’s programming, it is an honour to have Sesame Workshop play a role in the public and industry programming as part of this year’s TIFF Kids International Film Festival,” said Elizabeth Muskala, Director, TIFF Kids. “In addition to the joy that the Sesame Street brings to children of all ages, the knowledge and experience offered by the experts as part of our industry events is invaluable.”

“We are excited to be partnering with the iconic children’s brand Sesame Street for the first-time ever during the TIFF Kids International Film Festival,” said Howard Kerbel, Vice President, Sales, Marketing and Sponsorship for TIFF. “We look forward to discussing many more program opportunities in the future, aligning our shared goal to entertain and educate kids through our respective fields.”

“Sesame Workshop is proud to be a part of this year’s TIFF Kids International Film Festival,” said Risa Greenbaum, Assistant Vice President, International Licensing, Sesame Workshop. “The Festival offers children and their families a diverse slate of films and hands-on activities, and like our organization, uses the power of media to foster thought, learning, and encourages discussion about the world around them.”

View the video message from Sesame Street's Murray and Maria here (opens in a new window)
Sesame Street's Murray and Maria message for TIFF

Read the full press release here (opens in a new window)
Sesame Street to TIFF

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