Welcome to The Licensing Shop, Inc.
Founded in 2006, The Licensing Shop Inc. (TLS) is a brand licensing agency specializing in the strategic development of consumer product programs based on the trademarks and intellectual property for clients in the fashion, corporate, media and entertainment businesses. Led by principals Nancy and Steve Fowler, who each have over 25 years of experience in the licensing and entertainment businesses, TLS focuses on extending brands into licensed products creating new revenue streams for clients in addition to the incremental marketing benefits of reaching new consumers. Clients include Sesame Workshop, CBS Consumer Products, Cottage Life Media, Jeanne Beker, Lisa Ray, Feld Entertainment and Moose Toys.
Recent News
NEWS: CULTURE FLY AND MOOSE ANNOUNCES NEW SUBSCRIPTION BOX SERVICE, SHOPKINS™ DIRECT
Exclusive Shopkins Items Delivered Right to Your Door!
New York, NY - May 8, 2017-- Today, CultureFly, a pop culture apparel, accessories, and collectible box company, announced the launch of Shopkins Direct. Shopkins Direct is a licensed subscription box service that ships four times a year. Each box is conveniently packed and delivered to our fans with exclusive, limited edition Shopkins apparel, accessories, housewares, and collectibles that are not available at retail.
On launching Shopkins Direct, CultureFly CEO Eddie Erani said, “Shopkins represents one of the biggest names in the collectible toy market. Our products will speak to the core Shopkins collector as well as the more casual Shopkins fan. Moose Toys has been a fantastic partner and we look forward to bringing amazing products directly to the customers.”
• Shopkins Direct ships four times a year, starting Summer 2017
• Each box will have a unique theme and will contain 6-8 exclusive items
• First theme is “Rainbow Celebration”
• Shopkins Direct ships to residents of the USA and Canada
For more information, please visit www.shopkinsdirect.com or follow Shopkins Direct on Facebook (www.facebook.com/shopkinsdirect) and Instagram (@shopkinsdirect).
The deal was brokered by The Licensing Shop Inc.
Read the full Story here (opens in a new window)
Shopkins Direct
NEWS: KOBA ENTERTAINMENT AND MOOSE TOYS ANNOUNCE SHOPKINS LIVE!™ NATIONAL TOUR
First Ever Theatrical Show Based on #1 Children's Toy Brand to Visit Over 75 US Cities - Tickets On Sale Friday, April 28
Los Angeles, CA - April 18, 2017-- Shopkins Live! (www.shopkinsliveontour.com), the first live theatrical production based on the phenomenally successful Shopkins toy brand will embark on a national tour of over 75 U.S. cities, it was jointly announced today by Gilles Paquin, President and CEO of Koba Entertainment, and Nicole Hardiman, Senior Licensing Manager at Moose Toys. Shopkins Live! will premiere in Buffalo, New York, on Thursday, September 14, 2017, with tickets going on sale Friday, April 28.
Based on America’s #1 toy brand, Youtube sensation and international toy phenomenon created in Australia by Moose Toys, Shopkins Live! will feature The Shoppies and Shopkins characters taking the stage with an all new storyline, original pop music and video highlights as ‘Jessicake’, ‘Bubbleisha’, ‘Peppa-Mint’ and friends prepare for Shopville’s annual “Funtastic Food and Fashion Fair”.
“Shopkins is literally on every child’s wish list,” commented Paquin, who also serves as Executive Producer of Shopkins Live! “Koba Entertainment’s partnership with an innovative and leading toy manufacturer like Moose Toys allows us to bring one of the most successful toy brands in history to life on stage.”
“We are thrilled to have Koba Entertainment presenting our first-ever live theatrical show for Shopkins,” added Hardiman. “This will be a fantastic event featuring the Shopkins and Shoppies in an amazing adventure that our North American fans can experience.”
Since its launch in 2014, the Shopkins brand continues to be a hot ticket item for children worldwide. Shoppies dolls consistently rank as the #1 kids toy in the U.S.; the first-ever Shopkins movie, Shopkins Chef Club, was released last year by Universal Pictures Home Entertainment; and numerous dedicated apps continue to expand the brand’s ever-growing world.
Shopkins Live! will run for approximately 90 minutes, with one 15-minute intermission. For more information on Shopkins Live! visit www.shopkinsliveontour.com and sign-up to be the first to hear about the pre-sale offer, on-sale dates and North American tour dates.
The Shopkins Live! U.S. tour is represented by APA. The deal was brokered by The Licensing Shop Inc.
Read the full Story here including the tour schedule (opens in a new window)
Shopkins Live
NEWS: Moose Toys Announces Shopkins™ License Agreement with Build-A-Bear Workshop Launching a creative product tie-in for late Summer 2017
Los Angeles, CA - March 22, 2017-- MOOSE TOYS is thrilled to announce the signing of a license agreement with Build-A-Bear Workshop, the premiere interactive destination for creating personalized furry friends and a perfect fit with the Shopkins brand. The global agreement, brokered by The Licensing Shop Inc., covers Build-A-Bear Workshop locations, including those in the United States, Canada, Denmark, Ireland, Puerto Rico, the United Kingdom and China, and franchise stores in Africa, Asia, Australia, Europe, Mexico and the Middle East.
Shopkins and Build-A-Bear Workshop are developing an assortment of plush and accessories that will launch at Build-A-Bear Workshop stores and at buildabear.com in late summer 2017.
“Shopkins offers fun, collectable characters kids love,” said Jennifer Kretchmar, chief merchandising officer, Build-A-Bear Workshop. “The brand and its channels have amassed an incredible following and we look forward to launching our fun collaborations later this year.”
Shopkins recently won the 2016 LIMA Award of Excellence for ‘Best Toy Character License,’ as the licensed merchandise program has generated more than $1 billion in retail sales since inception.
Read the full Story here (opens in a new window)
BABW Shopkins
NEWS: MOOSE TOYS ANNOUNCES LICENSING AGREEMENT WITH eKIDS
Los Angeles, CA - December22, 2016-- MOOSE TOYS is thrilled to announce the signing of a license agreement with KIDdesigns and their eKids brand. eKids will bring the magic of Shopkins’ small, collectible toys to innovative, interactive youth electronics products later this year. They have incorporated many of Shopkins’ adorable characters into a variety of fun products including volume limiting headphones, karaoke machine with microphone, walkie-talkies, singalong microphone and an adorable purse-shaped boom box. The agreement, brokered by The Licensing Shop Inc., covers North America, the United Kingdom, Benelux, the Nordics, Iberia, Italy, Germany, France, and Eastern Europe.
“We are very excited to partner with Moose Toys on this new Shopkins initiative” says Marcos Zalta, Executive Vice President for eKids. “Combining the strength of decades of experience in youth electronics with the immense popularity of Shopkins results in a product line that is a win win for consumers and retailers alike.”
Since its 2014 launch, Shopkins has become a global phenomenon with each season offering more than 100 different Shopkins characters to collect, complemented by a line of Shoppies dolls. Its animated webisode series has amassed nearly 180 million views on YouTube and the Shopkins 12-Pack was the number one selling toy in the U.S. in 2015, according to The NPD Group. Shopkins remains the top girls’ toy and license in major categories such as apparel, room décor, sleepwear, and others.
Nicole Hardiman, Head of Licensing who oversees the global licensing program at Moose Toys adds, “We are excited to be announcing this license agreement with KIDdesigns and are loving their products currently in development. We know our Shopkins fans will enjoy these quality, fun and interactive products.”
Shopkins recently won the 2016 LIMA Award of Excellence for ‘Best Toy Character License,’ as the licensed merchandise program has generated more than $1 billion in retail sales since inception.
Read the full Story here (opens in a new window)
KIDdesigns Shopkins
NEWS: TOYS "R" US® AND MOOSE TOYS BRING SHOPKINS™ FEATURE SHOPS TO LIFE
Los Angeles, CA—November 1, 2016-- MOOSE TOYS is thrilled to announce the official launch of Shopkins feature shops at Toys“R”Us®. The shops range in size, spanning up to 16-feet long, and are now open at all Toys“R”Us stores nationwide. These front-of-store boutiques feature a wide assortment of sought-after new, coveted Shopkins products including: toys, backpacks, bedding, jewelry, bikes and helmets, books, consumer electronics, stationery products, confectionery, apparel and room décor, along with the latest DVD movie, available October 25 from Universal Home Entertainment.
Since its 2014 launch, Shopkins has become a global phenomenon with each season offering more than 100 different Shopkins characters to collect, complemented by a line of Shoppies dolls. Its animated webisode series has amassed nearly 180 million views on YouTube and the Shopkins 12-Pack was the number one selling toy in the U.S. in 2015, according to The NPD Group.
Dianne Bellchambers, Head of Licensing who oversees the global licensing program at Moose Toys adds, “This comprehensive Shopkins feature shop at Toys“R”Us is sure to help Santa’s little elves find all they need for the holiday season in one easy stop.”
Shopkins recently won the 2016 LIMA Award of Excellence for ‘Best Toy Character License,’ as the licensed merchandise program has generated more than $1 billion in retail sales since inception. Shopkins Tall Mall was also named as one of the hottest toys on the Toys“R”Us Hot Toy List.
“Bringing our stores to life is at the forefront of our holiday efforts and we’re excited to provide Shopkins fans an opportunity to explore the brand up close with these new shops,” said Richard Barry, Global Chief Merchandising Officer, Toys“R”Us, Inc. “We want nothing more than to give our customers an experience they’ll never forget, including easy access to the hottest toys.”
Read the full Story here (opens in a new window)
TRU Feature Shop
NEWS: TIFF CELEBRATES 50 YEARS OF STAR TREK
Toronto, CANADA – August 24, 2016 – The Toronto International Film Festival's fall slate will kick off with a cinematic exploration of 50 Years of Star Trek, set to run from September 8 to December 30 at TIFF Bell Lightbox. The programming, presented with CBS Consumer Products, and brokered by The Licensing Shop Inc., will celebrate the 50th anniversary of the franchise with screenings and episode marathons, as well as Trek Talks, an inventive series of conversations that will explore Star Trek's influence on our culture.
50 Years of Star Trek — September 8 to December 30
Beginning with a screening of the Star Trek: The Original Series episode "The Man Trap" on Festival Street (September 8), 50 years to the day the episode debuted on television, TIFF will show another 15+ screenings of Trek films and television episodes, as well as additional screenings of sci-fi films influenced by the series. Working with CBS Consumer Products and the Canadian Space Agency (CSA), TIFF will present Trek Talks, roundtable discussions and keynote presentations that consider Trek's cultural impact in the areas of television, film, space, technology, education, social justice and politics.
Fans will have the opportunity to (re)discover all of the franchise's major motion pictures, including the original six features, Star Trek: The Next Generation tetralogy and the latest J.J. Abrams-produced additions to the canon. Introductions by two special guests are also in the works: Star Trek: The Motion Picture will be introduced by Douglas Trumbull, the special effects producer for the film; and Star Trek II: The Wrath of Khan, will be introduced by the director of the film, Nicholas Meyer. From October 12 to November 16, Trek Talks will consider the values and ideals at the core of Star Trek — those of progress, tolerance, technological innovation and social equity — to once again inspire contemporary audiences to seek hope in a world that can, at times, seem dark and chaotic.
Trek Talks will include a keynote presentation on Star Trek and space from Canadian astronaut Jeremy Hansen on October 12; a presentation from theoretical physicist Lawrence Krauss on the ways in which Star Trek has anticipated, influenced and inspired new technologies on November 2.
Read the full Story here (opens in a new window)
Star Trek
NEWS: SHOPKINS WINS LIMA INTERNATIONAL LICENSING EXCELLENCE AWARD! Won Best Character/Toy Brand Program Category
Las Vegas, NEVADA – June 23, 2016 – Moose Toys announces that SHOPKINS won the 2016 International Licensing Industry Merchandisers' Association (LIMA) Licensing Excellence Award for best character/toy brand. LIMA is the leading trade organization for the global licensing industry. Shopkins was nominated alongside classic brands such as Hello Kitty, My Little Pony, Barbie, Crayola, Snoopy and Paddington Bear.
Moose Toys has shipped over 600 million Shopkins since it launched in June 2014. The licensed merchandise program is represented by The Licensing Shop Inc. in the US market and is expected to reach $350mm at retail this year. Earlier this year Shopkins Scoops Ice Cream Truck won the Toy Industries' 2016 Girl Toy of the Year for the second year in a row!
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Shopkins
NEWS: 2015 Licensed Merchandise for Shopkins™ Hits $100m for USA & CANADA
Melbourne, AUSTRALIA – January 13, 2016 – Moose Toys announces 8 new Shopkins™ licensees for North America with 2015 Licensed Merchandise Retail Sales Topping $100 million.
The new deals were brokered by The Licensing Shop Inc. and products licensed include the following:
• Bendon Publishing – Coloring and activity books, US and Canada
• Frankford Candy – Every day and seasonal confections, US and Canada
• AME – Sleepwear, US
• Dynacraft BSC Inc. – Bikes and scooters, US and Canada
• Just Play LLC – Plush toys, US
• Percy 3D Media Inc – Electronic digital invitations “PercyVites”
• Edge Brands – Swim accessories, skateboards and helmets, US and Canada
• HG International – Cold weather accessories, Canada
In 2015, US and Canadian retail sales of Shopkins licensed products is estimated to have reached over $100 million, with licensees projecting sales will more than double in 2016. Moose Toys have sold over 207M+ Shopkins characters worldwide. Shopkins was #1 in the small doll category, #2 in the super doll category and #1 item across all toys during certain periods over the year. The Shopkins mobile app became the #1 kids’ 6-8 app when it debuted and now has over 3 million downloads (IOS). Most recently, a one-of-a-kind Gemma Stone Shopkins character made from carefully crafted glass sold for $21,500 in a charity auction. Shopkins is a finalist for 2016 Property of the Year by the Toy Industry Foundation, and the Shopkins Scoops Ice Cream Truck is a finalist for 2016 Girl Toy of the Year. Indeed, the best is yet to come in 2016 for the Shopkins brand!
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Shopkins
NEWS: NEW DEALS FOR COTTAGE LIFE MEDIA
TORONTO – November 12, 2015 – The Licensing Shop Inc. is excited to announce new licensees joining the Cottage Life licensed merchandise program.
The new Cottage Life products include a range of home and personal care products from high quality, Canadian manufacturers sold at specialty, department stores and groceries across the country.
• Home decor products including glassware, serving ware and gardening accessories from Abbott of England, based in Ontario.
• Natural home cleaning products including laundry detergent, dish washing liquid, and bathroom cleanser from Bebbington Industries, based in Nova Scotia.
• Natural bath soaps and body wash products from Pearl and Daisy Natural Soap Company, from Nova Scotia.
• Orange Crate Food Company, an existing licensee, will be expanding their product line to include items such as breakfast cereals, pancake mixes, hot chocolate.
They join RuffSawn Furniture, Country Home Candle, Brunelli, and Dundalk Leisure Craft as Cottage Life continues to move forward with their consumer product lines.
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Cottage Life
NEWS: MOOSE TOYS ANNOUNCES 16 NEW SHOPKINS™ LICENSEES FOR USA & CANADA
Melbourne, AUSTRALIA – April 24, 2015 – Moose Toys announces 16 additional licensees joining Shopkins’ licensed merchandise program for the US and Canadian market bringing the total licensee count to 25.
The new deals were brokered by The Licensing Shop Inc. and products licensed include the following:
• The Bridge Direct – Construction toys & activities
• Bentex Group – Fashion tops, t-shirts (mass)
• Mighty Fine – Fashion tops, t-shirts (mid-tier/specialty)
• Intimo – Sleep & lounge wear
• Global Design Concepts – Bags
• Ashko Group - Footwear
• Jay Franco – Bedding, linens
• Jakks Pacific, Inc. (Disguise) – Halloween costumes
• Ashtel – Oral care
• Trends International – Posters
• Tech 4 Kids – Novelty lighting
• Cardinal Games – Co-branded games
• Mrs. Grossman – Sticker program
• Radz – Novelty toy/candy dispensers
• Blue Orange Games – “Spot it!” co-branded games
• NTD Apparel – Master apparel (Canada only)
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Shopkins
NEWS: TLS TO HELP BUILD LISA RAY BRAND
April 16, 2015, Toronto -- Internationally acclaimed actress, TV host, model, entrepreneur and philanthropist Lisa Ray has joined forces with a management team to form Lisa Ray Worldwide, a company dedicated exclusively to creating a lifestyle brand around the popular personality. “I have always had a multifaceted career that has taken me down interesting and sometimes unexpected paths,” says Ray. “It’s very exciting to have the opportunity to develop my own brand which will reflect both my style and my philosophy.”
“Lisa has a very magnetic personality,” says Audrey Hyams Romoff, a member of the management team and owner of OverCat Communications, a national public relations agency based in Toronto. “I was introduced to Lisa by Jeffery Wagstaff, a cosmetics industry executive who wanted to explore building a relationship with Lisa. Both Jeffery and I immediately saw the potential to create a brand around Lisa.”
“She is an extremely unique individual with a dynamic personality and multiple talents” adds Wagstaff.
In early 2015, Lisa Ray Worldwide entered into an exclusive partnership with The Licensing Shop Inc. (TLS), a brand licensing agency specializing in the strategic development of licensed consumer product programs based on trademarks and intellectual property for clients in the fashion, media and entertainment businesses. TLS has significant experience licensing in a multitude of consumer product categories including health & beauty, home décor, food and beverage, fitness, fashion and accessories amongst others.
“At The Licensing Shop, we are discerning about the properties and talent that we work with,” says Nancy Fowler, Co-Founder of The Licensing Shop. “We are thrilled to be representing such an inspirational talent like Lisa Ray.”
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LisaRay
NEWS: INTRODUCING THE COTTAGE LIFE WEEKEND COLLECTION
Toronto, CANADA - March 20, 2015 – For the past year, Cottage Life and The Licensing Shop Inc. have been working with local artisans, designers, chefs and craftsmen to create a line of casual and comfortable cottage products that embraces all we love about life at the lake.
From our easy-to-assemble deck chairs, to our one-of-a-kind scented candles, the Cottage Life Weekend Collection sets the stage for perfect cottage weekends, every weekend.
Cottage Life Outdoor Furniture
Our custom-designed, locally made Cottage Life "Classic" and "Relaxer" lounge chairs set a new standard for an old favourite. Locally made with premium Western Red Cedar, both chairs come in four easy to assemble pieces. Our sturdy accent tables and smooth gliding bench have the best in weekend relaxation in mind. Available in unfinished, clear stain or sumac red.
Cottage Life Dining Room
One look at the Cottage Life dining sets and you can only imagine the enjoyable moments to come. Hand crafted from stunning wormy maple and available in three distinct styles, the Cottage Life dining sets are available with custom-coloured chairs, matching benches and stylish hutches and drawers. Let the memory making begin!
Cottage Life Bedroom Sets
The Cottage Life bedroom sets are so stunning, you'll be eager to call it a night, every night. Available in three distinct styles and several unique finishes, our bedroom sets have coordinated nightstands and dressers with high-quality touches including solid wood drawer boxes with soft close undermounted hardware. Each piece is custom made from solid kiln-dried hardwood.
Cottage Life Bedding
Designed in Canada, our Cabin and Lakeside bedding ensembles are wonderfully soft, comfortable and especially eye-catching. Made with 100% durable cotton, you'll be delighted to end your day cozied in style and comfort. Choose from various sized quilts, throws and pillow covers. Add in our decorative fox cushion for a hint of your wild side! Sweet dreams.
Cottage Life Candles
Warm up your home with our fragrant weekend-inspired Cottage Life candles. Enjoy 9 custom scents including Campfire, Cinnamon Stick, Evergreen Trail, Wild Berry, Dockside Lemonade, Cottage Kitchen, Northern Pine, Summer Rain and Maple Butter. Available in tall and short glass jars which feature rustic wooden engraved Cottage Life deck chair lids, tealights and scent squares.
Cottage Life Food
When it comes to grilling and entertaining, Cottage Life is always at the table. We'll help you get the party started with our new line of seasonings, dips, salsas, drink rimmers and salad dressings. All of our packaging features delicious recipes or helpful tips plus evocative cottage images to get you in the mood for great weekend entertaining...whatever day it is is. The spice rubs, hot & cold dip mixes and drink rimmers contain flavourful spices which are sourced from around the world.
Find retailers and more information click here (opens in a new window)
Cottage Life
NEWS: TLS APPOINTED LICENSING AGENCY FOR NEW ANIMATED FEATURE FILM "LA GUERRE DES TUQUES - 3D"
Announces Seven New Licensees
Montreal, CANADA - February 15, 2015 – Today, Marie-Claude Beauchamp, President of CarpeDiem Film & TV Inc., announced the appointment of The Licensing Shop Inc. as the exclusive merchandising and licensing agency for their new children’s feature film La Guerre des Tuques-3D™.
This new animated 3-D feature film is a remake of the 1984 classic, La Guerre des Tuques. The original film is part of Quebec’s cultural patrimonial history. It won the Canadian Golden Reel in 1984 for the biggest box office gross of the year and was sold into more than 125 countries. It has been broadcasted every year on Tele-Quebec on Christmas Eve and watched by more than 300,000 viewers annually.
Hitting the ground running there are 7 new licensees on board as follows:
• Imports Dragon – master toy
• Bayard Canada Livres inc– master publishing
• Ketto Designs – back packs, back-to-school stationery products
• Kombi Sportswear – cold weather accessories
• Lady Sandra – home décor
• Hunter Canada – pet gear, housewares, souvenir products, holiday ornaments, crazy carpets
• Allstar Vending – vending novelty products
• Apparel and promotional partners to be announced shortly
The film is scheduled to be released in December 2015.
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La Guerre des Tuques
NEWS: COTTAGE LIFE LAUNCHES NEW CONSUMER PRODUCTS PROGRAM
Cottage Life product line to debut at Toronto Gift Fair this month
Toronto, CANADA - January 7, 2015 – The Licensing Shop Inc. (TLS) announces new consumer products’ licensees on behalf of Cottage Life Media which will be unveiled to retailers at the upcoming Toronto Gift Fair this January 25-29. The uniquely designed merchandise is a selection of furniture, home decor and food products that mixes country casual with contemporary comfort. Interior design expert Karl Lohnes consulted with the Cottage Life team to direct product development and identify trends to ensure the merchandise program combined a relaxed and refreshed feel in keeping with the brand’s long-standing history.
The new Cottage Life product line will be produced and marketed by Canadian-based manufacturers and designers who have developed a coordinated and high-quality product line. The Cottage Life Weekend Collection hand-crafted by RuffSawn includes bedroom and dining room furniture in beautiful woods, stains, and styles. Brunelli has designed cozy bedding and soft line kitchen linens. Dundalk LeisureCraft has hand-crafted the “Ultimate” Cottage Life Outdoor Furniture Collection made from western red cedar and pine woods. Country Home Candle has developed a beautiful Made-in-Canada collection of scented candles that will brighten every home. Premier Gifts and Orange Crate Foods have brought Cottage Life entertaining to life with a full line of grilling seasonings and sauces, hot and cold dips, salsas, and salad dressings.
Cottage Life products will debut at The Toronto Gift Fair (January 25-29), Canada’s largest trade gift show, which attracts national retail buyers. The official consumer launch will kick off at the annual Spring Cottage Life Show (March 27-29) at the International Centre in Toronto.
The Cottage Life brand has a 26-year history in Canada and was recently named the 2014 Magazine of the Year at the National Magazine Awards gala in Toronto. The brand launched a national TV Channel and Cottage Life West magazine in 2013 to expand the brand nationally. The new product line will be promoted extensively throughout the Cottage Life multi-media platforms, reaching more than 3.5 million Canadians monthly through the magazine, television channel, website, and three annual consumer shows in Toronto and Edmonton.
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Cottage Life
NEWS: MOOSE TOYS ANNOUNCES SHOPKINS LICENSEES FOR USA & CANADA
Melbourne, AUSTRALIA – December 04, 2014 – Moose Toys announces an impressive group of licensees joining Shopkins’ licensed merchandise program for the US and Canadian market.
The new deals were brokered by The Licensing Shop Inc. and products licensed include the following:
• Scholastic Inc.: Global English-language publishing
• Group Modus: Global French-language publishing
• Pressman Toys : Board games and puzzles for US and Canada
• Boston America: Novelty candies packed in tins and boxes for US and Canada
• Imports Dragon: Plush toys for US and Canada
• Bulls I Toys: Novelty toy products, trading card games for US and Canada
• Creative Kids: Back-to-school stationery, art activity, craft products, USB flash drives for US and Canada
• Danawares: Tabletop, storage, camp chairs and fashion accessories for Canada
• Bedding, apparel, bags, stickers and room décor categories are soon to be announced
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Shopkins
NEWS: MOOSE TOYS APPOINTS TLS AS AGENT FOR SHOPKINS
September 2, 2014, Los Angeles -- Today, Moose Toys announced the appointment of The Licensing Shop Inc. as their exclusive merchandising and licensing agent for their hit new girl toy product line Shopkins™ for the United States and Canada.
Shopkins hit retail shelves in June instantly exceeding sales expectations. The results have been outstanding with product flying off shelves and selling out in stores nationwide in a matter of weeks and online in as little as 24 hours. As a result, retailers are scrambling to secure stock, with one major retailer doubling their orders. The Shopkins’ tag line of “once you shop, you can’t stop” seems to be translating into reality.
Shopkins are the super cute, miniature, grocery-themed collectibles that are inspired by products from aisles in the grocery store and come with adorable shopping bags and baskets. With over 1 million views on Shopkins YouTube in less than 6 weeks and over 5 million views on videos posted by independent toy reviewers, Shopkins is shaping up to be Moose’s biggest brand ever.
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Shopkins
NEWS: THE BRIDGE DIRECT EXPANDS C3 CONSTRUCTION LINE WITH MONSTER JAM® LICENSE
Boca Raton, FL (June 10, 2014) – The Bridge Direct, Inc. and Feld Entertainment, Inc.® announced today a multi-year global licensing agreement, which was brokered by The Licensing Shop, Inc., to develop and market Monster Jam® Construction Sets. As part of The Bridge Direct’s C3 Construction line, the Monster Jam building sets will let kids “Create, Construct and Customize” a play experience based on the high-energy family fun of Monster Jam stadium and arena-based live events.
Monster Jam, the world’s largest and most popular touring monster truck property, entertains over four million fans across four continents and ten countries with more than 350 action-packed performances each year. Monster Jam performances are broadcast globally with television distribution in over 175 countries and feature 100 of the most popular Monster Jam trucks including El Toro Loco®, Grave Digger®, Max-DSM and Monster Mutt®.
Targeted to young fans of the franchise, the Monster Jam construction line will center on the iconic Monster Jam trucks as highly-detailed buildable vehicles, with driver figures and stadium environments for extended play.
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Monster Jam Construction Toys
NEWS: COTTAGE LIFE TO EXPAND INTO LICENSED CONSUMER PRODUCTS
TORONTO – January 27, 2014 – Cottage Life Media announced today the appointment of The Licensing Shop Inc. (TLS) as their representative to assist in the development of a lifestyle consumer products program. The Licensing Shop is tasked with helping to launch a licensed merchandise program under the Cottage Life brand. Al Zikovitz, President and Chief Executive Officer of Cottage Life Media explains, “Cottage Life consumer products will be an organic extension of our brand. Whether it’s a lakeside retreat, a mountain chalet or a cozy apartment, our line of stylish and innovative products will be welcome in every space, in every home.”
Nancy Fowler, Executive Vice President of The Licensing Shop, continues, “We are thrilled to be working with Cottage Life and look forward to assisting them to launch a branded merchandise program at retail. The Cottage Life brand reaches millions of Canadians each month through their TV network, print magazine, consumer events and digital media platforms. Licensees will have the benefit of that marketing power when they are ready to launch product.”
The Licensing Shop will initially pursue suitable partners in the outdoor lifestyle, home décor, and food and entertaining product categories.
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Cottage Life
NEWS: The Licensing Shop awarded 'Agency of the Year 2013' by Sesame Workshop
Las Vegas – June 18, 2013 – The Licensing Shop Inc. is very honoured to have been awarded Sesame Workshop's Agency of the Year award for 2013. As part of the award, a custom framed drawing was done by Sesame Workshop's Louis Henry Mitchell incorporating pictures of founders Steve and Nancy Fowler alongside Elmo, Cookie Monster Big Bird and Grover.
NEWS: VULCAN CENTENNIAL CELEBRATED WITH STAR TREK BREW 'VULCAN ALE'
SILVIA PIKAL - EDITOR ALBERTA BEACON NEWS (April 12, 2013)
Calgary-based beer importers Delancey Direct have unveiled a Star Trek themed brew just in time for Vulcan’s 100th birthday.
‘Vulcan Ale’ is an ode to the small Alberta town’s connection to Mr. Spock and his homeworld of Vulcan in Star Trek.
“I’d like to think with the Vulcan label we’re exporting a bit of Alberta outside of our borders,” said Paul Carreau, Delancey Direct representative.
Carreau, a self-professed Trekkie who has donned a Klingon costume on more than one occasion, said they have big plans for the brew.
Trekkies across Canada will soon be clinking glasses in honour of the ”Star Trek Capital of Canada.”The “high-quality, hand crafted Irish Red Ale” will be released May 1 and distributed Canada-wide.
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Vulcane Ale Launches
NEWS: CHATELAINE: ICONIC LIFESTYLE BRAND UNVEILS BOLD NEW LOGO
TORONTO (April 4, 2013) As Chatelaine gears up for a year of extraordinary expansion and 85th anniversary celebrations, the iconic lifestyle brand today unveils a new logo that reflects its “of-the-moment” personality and its growing multiplatform presence.
Just like its audience, Chatelaine’s new Neutraface 2 font logo is modern and stylish with a good measure of substance.
“We decided on a logo that’s fresh and modern in both design and tone,” said Jane Francisco, Chatelaine Editor-in-Chief. “We needed a single identity to work across multiple platforms and in both English and French. So we worked closely with our team in Montreal to create this bilingual logo, using a strong, uppercase sans serif font and applying a stylized circumflex to capture the spirit of Chatelaine.”
To make a big impact on the newsstand, Chatelaine’s creative team developed four different covers for its May issue, each of which shows off the logo with a different coloured background and different decor images. All four covers will be equally distributed on newsstand and alternately sent to subscribers, beginning this week. For Chatelaine French, the new logo will debut in the June issue.
The new logo comes at a time when Chatelaine is planning to celebrate its 85th anniversary with a special issue in June and special events and giveaways all summer, leading up to a fall gala.
Read the full press release here (opens in a new window)
Chatelaine Logo Re-Imagined
NEWS: TIFF WELCOMES SESAME WORKSHOP AT THE 16th ANNUAL TIFF KIDS INTERNATIONAL FILM FESTIVAL
Sesame Street Themed Activities and Events for Both Public and Industry Programming
TORONTO For the first time ever, Sesame Street will be coming to TIFF Bell Lightbox during the 16th annual TIFF Kids International Film Festival. TIFF Kids welcomes Sesame Workshop, the nonprofit educational organization behind Sesame Street, with a weekend of fun activities designed to entertain and educate. Taking place on April 20 and 21, families will be treated to special appearances throughout TIFF Bell Lightbox including a Sesame Street mascot meet-and-greet, a free screening of Elmo’s Alphabet Challenge and other activities throughout the Festival. As well, TIFF Kids Industry programming will be offering a “Master Class with Sesame Workshop: Inspiring the Global Child” and “pitch session” taking place April 18-19.
“As a longtime leader of children’s programming, it is an honour to have Sesame Workshop play a role in the public and industry programming as part of this year’s TIFF Kids International Film Festival,” said Elizabeth Muskala, Director, TIFF Kids. “In addition to the joy that the Sesame Street brings to children of all ages, the knowledge and experience offered by the experts as part of our industry events is invaluable.”
“We are excited to be partnering with the iconic children’s brand Sesame Street for the first-time ever during the TIFF Kids International Film Festival,” said Howard Kerbel, Vice President, Sales, Marketing and Sponsorship for TIFF. “We look forward to discussing many more program opportunities in the future, aligning our shared goal to entertain and educate kids through our respective fields.”
“Sesame Workshop is proud to be a part of this year’s TIFF Kids International Film Festival,” said Risa Greenbaum, Assistant Vice President, International Licensing, Sesame Workshop. “The Festival offers children and their families a diverse slate of films and hands-on activities, and like our organization, uses the power of media to foster thought, learning, and encourages discussion about the world around them.”
View the video message from Sesame Street's Murray and Maria here (opens in a new window)
Sesame Street's Murray and Maria message for TIFF
Read the full press release here (opens in a new window)
Sesame Street to TIFF
Steve Fowler is co-founder and President of The Licensing Shop, Inc. He was one of the first agents to emerge as a licensing specialist within the mobile and digital entertainment space. His expertise covers traditional consumer products licensing to new media entertainment strategy. He was previously the President of video game publisher 3DO Europe Ltd., and Executive Vice-President of 3DO’s US operation. He was fundamental in building 3DO’s organization to solicit and support third party software developers and publishers and oversaw outbound and inbound licensing programs. Prior to 3DO, he was a business executive at several technology start-ups in Silicon Valley, all of which went public during his tenure.
Nancy Fowler is co-founder and Executive Vice President of The Licensing Shop, Inc. Previously she was the President of Worldwide Consumer Products for DIC Entertainment overseeing the successful relaunch of the Strawberry Shortcake franchise and McDonald's licensing programs. Prior to that, she held the position of Vice President of Worldwide Sales for Viacom Consumer Products (Paramount Pictures Corp.) based in Los Angeles and managed their global licensing programs such as Star Trek and South Park. Previous roles include General Manager of Viacom Consumer Products Canada and executive management positions at Alliance Atlantis and Sega of Canada.
Mallory Van Laeken is Director of Brand Management responsible for product development and coordinating licensing initiatives for The Licensing Shop Inc. Mallory graduated with an Honours, Bachelor of Arts degree in Communications Studies from Wilfrid Laurier University in Waterloo, Ontario, as well as a Graduate Degree in Corporate Communications from Seneca College in Toronto, Ontario. Upon graduation, Mallory completed an internship at Peacebuilders International (Canada), a charitable organization where she executed numerous fundraising events, and created marketing and sponsorship strategies and materials to raise awareness and attract potential donors. Mallory was also a Consumer Engagement Coordinator at the sports marketing agency TrojanOne, where she sourced new business opportunities, and assisted in brand activations. Mallory is very active and enjoys skiing, water sports and volleyball. She also loves entertaining, travelling and spending time on her family farm.
Alexandra (Alex) oversees US retail strategy and development for TLS. She was most recently Vice President of Sales, North America at PBS Distribution, managing the sales and retail business for the iconic PBS portfolio of brands, including PBS Kids (Daniel Tiger's Neighborhood, Caillou, The Wild Kratts and more!), Downton Abbey, Ken Burns and many other properties for Home Entertainment. In addition to sales and retail development, Alex oversaw pricing strategy, retail marketing and product development. In her first year at PBS, Alex developed a new retail plan for the PBS Kids family of brands, tripling its market share at retail, as well as securing new promotional and planogrammed branded space.
Before PBS, Alex was a founding member of NCircle Entertainment, where she ultimately led as Vice President of Sales and Business Development. Alex played a key role in growing NCircle from a start up company to the #1 independent studio for children's entertainment. Alex developed retail brand launch strategies for new brands The Octonauts (Disney Jr.), Mike the Knight (Nick Jr.), The Gruffalo and many others, as well as relaunch plans for iconic and mature brands including The Wiggles and The Super Mario Bros.
Cindy Davis, of Davis Branding, is partnering with The Licensing Shop team to develop and support the brand merchandising strategy for Los Angeles based children's themed restaurant, Giggles N' Hugs. Prior to that, Cindy headed up the U.S. office for global licensing agency, Copyrights Promotions Licensing Group (CPLG) where she was responsible for representation acquisitions as well as the creation of sales strategies for represented properties. Cindy's branding and licensing career spans 20+ years working on a range of properties & brands from Mickey Mouse, the Power Rangers and Strawberry Shortcake to Coke and McDonalds at companies such as The Coca-Cola Company, Enesco, Saban, and DIC Entertainment. Cindy has a BFA in Journalism from the University of Memphis.
Kunaal Jagtianey is an Associate Brand Manager responsible for assisting in product development and coordinating licensing initiatives for TLS. Kunaal holds diplomas in Creative Advertising from Seneca College and Graphic Design from Humber College. He has interned and worked at many Advertising Agencies in Toronto where he has designed ads and promotional material for global clients. He is extremely passionate about design and enjoys playing/watching sports in his free time.
Crizia is a product coordinator responsible for assisting in product development and coordinating licensing initiatives for TLS. Crizia is completing a Bachelor of Technology in Graphic Communications Management at Ryerson University. While completing her internship, she was asked to consult on a national cause marking initiative; Ketchup Patriot. The campaign fights for Canadian jobs and urges fellow citizens to buy local. It had a visceral effect on many Canadians and was featured on numerous news outlets. Crizia has a strong passion for volleyball and continues to play in her spare time.
Teresa is TLS' administrative assistant. She has over 15 years of agency experience in NYC & Toronto working on the finance side of the business. She has worked with clients such as Bell Media, P&G, General Mills, McDonalds and Coca-Cola. Past experience also including working in the PR department of Rolling Stone magazine.
James joined TLS in 2006 as Chief Play Officer (C.P.O.) and continues to make significant contributions to the company working around his hectic academic and lessons’ schedules. James’ chief responsibility is to advise senior management of new and upcoming trends bubbling up from the school yard. He actively participates in focus groups and surveillance tactics at strategically targeted play dates. James was particularly proud to be responsible for the first-ever school ban of “Trashies” anywhere in the world. James is a passionate environmentalist and prefers to commute by foot, scooter or bicycle. A thrill seeker, James recently zip-lined between mountains, over 700 year-old tree tops and a rushing river as he fought off attacking AT-ATs from the Dark Side.
Mallory Van Laeken (TLS' Director of Brand Management), is hosting a Licensing University session "Managing an Overnight Sensation" focusing on Shopkins.
The Licensing Shop Inc. has a booth at Licensing Expo 2016 on June 21 - 23, 2016. Come visit us at booth E214 at Mandalay Bay Convention Center
Nancy Fowler was on a panel of experts presenting "HOW TO EVALUTATE A CHILDREN'S PROPERTY".
Steve Fowler presented a 2 hour master class entitled "INCOME PROPERTY: TAPPING INTO YOUR IP'S BACK-END POTENTIAL".
Nancy Fowler spoke at the annual Licensing Executives Society meeting panel on Monday, October 15, 2012. The presentation was entitled "ESTABLISHING A BRAND LICENSING STRATEGY- EXPLORE KEY ELEMENTS FOR DEVELOPING A BRAND LICENSING STRATEGY".
Steve Fowler presented "LICENSING 101" examining the fundamental principles of licensing reviewing the basic transaction from start to finish from the point-of-view of an owner/producter of content. 
"Successful Mega Jump™ and Mega Run™ game apps have over 50 million downloads
"The Zelfs" small doll program to launch at retail August 2013
Toronto, CANADA – January 14, 2013 – 9 Story Entertainment and Scholastic announce the signing of a publishing deal for the hit animated children’s comedy series Almost Naked Animals. The deal was brokered by The Licensing Shop. Scholastic will publish comic readers, joke books, chapter books, e-books and digital interactive story books featuring the quirky characters and their funny escapades for the US, Canada and Mexico in English and Spanish. The English chapter book and joke book will launch January 2013 in the US and Canada.
Toronto, CANADA – November 15, 2012 – Earthbound LLC announced today the appointment of The Licensing Shop Inc. (TLS) as their Canadian representative. The Licensing Shop will be representing lead consumer brands from Rogers Publishing including:
Toronto, CANADA – September 17, 2012 – The Licensing Shop Inc. (TLS) announced today two additional licensees who will be joining the Almost Naked Animals merchandise program for Canada:
Activision Trash Pack Video Game to launch October 30
TLS to Support Company's Brand Merchandising Strategy
TORONTO April 25, 2012 – Today, The Licensing Shop Inc. (TLS) announced a roster of new licensees signed on to develop and market a line of Calgary Stampede™ licensed consumer products. The Calgary Stampede™ will mark its 100th Centennial in July 2012 with many high-profile local, national and international marketing events and activities.
St. Petersburg, FLORIDA – January 24, 2012 – Known for whipping some of Hollywood's most sought-after bodies into the best shape of their lives, Harley Pasternak joins multichannel retailer HSN to launch the 5-Factor Success System, a diet and fitness program designed to deliver outstanding results for your busy life.
… A new Canadian themed monster truck is in town and its name is Northern NightmareSM. The monster truck made its worldwide debut today in Toronto when it was unveiled at Rogers Centre along with its driver, Calgary-native Cam McQueen. The introduction of Northern Nightmare marks the first time in the nearly 30-year history of Monster Jam®, that a dedicated Canuck monster truck has been added to the tour. The epic monster truck will roar across Canada in early 2012, stopping in six cities for the Maple Leaf Monster Jam Tour including London, Toronto, Vancouver, Edmonton, Winnipeg and Halifax.
TORONTO -- September 15, 2011 --- 9 Story Entertainment announced today it has signed license agreements with Freeze, a division of Central Mills Inc., and ABG Accessories for its new hit TV series Almost Naked Animals™. The series, produced by 9 Story Entertainment, launched on Cartoon Network in June of this year and is stripped daily at 4:00 p.m. EST, again Thursdays at 6:30 p.m. and Sundays at Noon. The license agreements were procured through The Licensing Shop Inc. which manages the licensing business for 9 Story.
August 11, 2011 – Sinking Ship Entertainment announced today the launch of the official Dino Dan website - dinodan.com - in the US market, based on the popular Nick Jr. and TVOntario series. Dino Dan follows the adventures of paleontologist-in-training Dan Henderson and his friends, as he uncovers clues about the past and secrets of the dinosaurs. The show combines live action with amazing CGI dinosaurs.
April 28, 2011 – Canadians can get ready for a fashion event like no other as CBS Consumer Products launches America’s Next Top Model Live in Toronto May 4-6, 2012. National Event Management, producer of some of North America’s biggest and best-attended shows, has been tapped to bring this quintessential fashion and shopping gala to Canada as CBS Consumer Products continues to expand the “Next Top Model Live” franchise around the world. The event follows in the footsteps of the Britain’s Next Top Model Live event that premiered in London last year.
EDISON, NJ, Dec. 6, 2010 – Fitness and nutrition specialist, best-selling author and acclaimed celebrity trainer Harley Pasternak, and Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, today announced a strategic partnership to develop and produce interactive electronic games based on Pasternak’s 5-Factor Fitness program. Designed to generate results in just five weeks, the successful 5-Factor Fitness program is based on five-ingredient meals, five times a day, coupled with Harley’s signature fitness program of five-minute sets. Under the terms of the partnership, Majesco receives the exclusive worldwide rights to publish games based on Harley’s program.
VULCAN, ALBERTA, CANADA - March 10, 2010 - Residents of the town of Vulcan, Alberta, are perking their pointy ears to mark a new milestone in their quirky sci-fi history: formal status as the “Official Star Trek Capital of Canada”.
TORONTO - September 30, 2009 - Today, Waste Reduction Week in Canada announced Sesame Street's beloved Oscar the Grouch will return for his second year as the program's spokes-Muppet - but this time, he's not alone. This year, many of Oscar's Sesame Street friends are also helping to celebrate Waste Reduction Week. However, in the midst of this announcement, a number of unsubstantiated reports began surfacing, claiming that Oscar has actually gone missing from Sesame Street. Oscar's Sesame Street neighbours believe he is secretly roaming the Great White North to learn why Canadians are so concerned about trash and reducing waste.
Full Length DVD, Abby In Wonderland, Releases September 30, 2008
while Sesame Street airs on Treehouse
TORONTO - September 18, 2008 - Today, Sesame Street’s beloved Oscar the Grouch was announced as the new spokes-Muppet for Waste Reduction Week (WRW). The grumpy, garbage-loving Sesame Street Muppet has teamed up with the WRW Program to promote its ‘waste-free’ goals and appeal to children and adults alike.
(New York, NY, and Toronto, CANADA September 3, 2008) The top movie was Fargo; the top song was Celine Dion’s Because You Loved Me; and top children’s television show Sesame Street was airing throughout Canada. The year was 1996 and all, of course, have gone on to become classics. Twelve years later, Sesame Street returns to Canada to a whole new generation of viewers.
