Welcome to The Licensing Shop, Inc.

Founded in 2006, The Licensing Shop Inc. (TLS) is a brand licensing agency specializing in the strategic development of consumer product programs based on the trademarks and intellectual property for clients in the fashion, corporate, media and entertainment businesses. Led by principals Nancy and Steve Fowler, who each have over 25 years of experience in the licensing and entertainment businesses, TLS focuses on extending brands into licensed products creating new revenue streams for clients in addition to the incremental marketing benefits of reaching new consumers. Clients include Sesame Workshop, CBS Consumer Products, Cottage Life Media, Jeanne Beker, Lisa Ray, Feld Entertainment and Moose Toys.

Recent News

NEWS: SKECHERS TO LAUNCH BACK-TO-SCHOOL SHOPKINS™ FOOTWEAR COLLECTION

MANHATTAN BEACH, CA – July 11, 2017 –SKECHERS USA, Inc. (NYSE:SKX) today announced the planned Back-to-School launch of a SKECHERS Kids footwear collection for girls featuring the popular Shopkins characters

“We’re excited to expand our award-winning SKECHERS Kids line with styles featuring Shopkins characters, which are in demand by kids across the country,” said Michael Greenberg, president of SKECHERS. “Building on the success of our kids’ collection, we feel that adding Shopkins-branded shoes will be a perfect fit for the countless girls who already love wearing our playful, colorful and comfortable footwear.”

“It’s a thrill for us to welcome SKECHERS to the Shopkins-licensed consumer products program,” added Paul Solomon, Co-CEO of Moose Toys. “We want to bring our fans quality product ext

ensions that best capture Shopkins’ fun and fashionable aesthetic. This deal is the beginning of a great partnership between two outstanding in-demand brands.”

The co-branded SPK by SKECHERS footwear collection will be available in young girls’ sizes at SKECHERS retail stores and online at www.skechers.com. Products in the line will be designed, developed and marketed through a multi-year licensing partnership between SKECHERS and Moose Toys that was brokered by The Licensing Shop Inc.



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Skechers

NEWS: CULTURE FLY AND MOOSE ANNOUNCES NEW SUBSCRIPTION BOX SERVICE, SHOPKINS™ DIRECT
Exclusive Shopkins Items Delivered Right to Your Door!

New York, NY - May 8, 2017-- Today, CultureFly, a pop culture apparel, accessories, and collectible box company, announced the launch of Shopkins Direct. Shopkins Direct is a licensed subscription box service that ships four times a year. Each box is conveniently packed and delivered to our fans with exclusive, limited edition Shopkins apparel, accessories, housewares, and collectibles that are not available at retail.

On launching Shopkins Direct, CultureFly CEO Eddie Erani said, “Shopkins represents one of the biggest names in the collectible toy market. Our products will speak to the core Shopkins collector as well as the more casual Shopkins fan. Moose Toys has been a fantastic partner and we look forward to bringing amazing products directly to the customers.”

• Shopkins Direct ships four times a year, starting Summer 2017
• Each box will have a unique theme and will contain 6-8 exclusive items
• First theme is “Rainbow Celebration”
• Shopkins Direct ships to residents of the USA and Canada


For more information, please visit www.shopkinsdirect.com or follow Shopkins Direct on Facebook (www.facebook.com/shopkinsdirect) and Instagram (@shopkinsdirect).

The deal was brokered by The Licensing Shop Inc.

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Shopkins Direct

NEWS: KOBA ENTERTAINMENT AND MOOSE TOYS ANNOUNCE SHOPKINS LIVE!™ NATIONAL TOUR
First Ever Theatrical Show Based on #1 Children's Toy Brand to Visit Over 75 US Cities - Tickets On Sale Friday, April 28

Los Angeles, CA - April 18, 2017-- Shopkins Live! (www.shopkinsliveontour.com), the first live theatrical production based on the phenomenally successful Shopkins toy brand will embark on a national tour of over 75 U.S. cities, it was jointly announced today by Gilles Paquin, President and CEO of Koba Entertainment, and Nicole Hardiman, Senior Licensing Manager at Moose Toys. Shopkins Live! will premiere in Buffalo, New York, on Thursday, September 14, 2017, with tickets going on sale Friday, April 28.

Based on America’s #1 toy brand, Youtube sensation and international toy phenomenon created in Australia by Moose Toys, Shopkins Live! will feature The Shoppies and Shopkins characters taking the stage with an all new storyline, original pop music and video highlights as ‘Jessicake’, ‘Bubbleisha’, ‘Peppa-Mint’ and friends prepare for Shopville’s annual “Funtastic Food and Fashion Fair”.

“Shopkins is literally on every child’s wish list,” commented Paquin, who also serves as Executive Producer of Shopkins Live! “Koba Entertainment’s partnership with an innovative and leading toy manufacturer like Moose Toys allows us to bring one of the most successful toy brands in history to life on stage.”

“We are thrilled to have Koba Entertainment presenting our first-ever live theatrical show for Shopkins,” added Hardiman. “This will be a fantastic event featuring the Shopkins and Shoppies in an amazing adventure that our North American fans can experience.” Since its launch in 2014, the Shopkins brand continues to be a hot ticket item for children worldwide. Shoppies dolls consistently rank as the #1 kids toy in the U.S.; the first-ever Shopkins movie, Shopkins Chef Club, was released last year by Universal Pictures Home Entertainment; and numerous dedicated apps continue to expand the brand’s ever-growing world.

Shopkins Live! will run for approximately 90 minutes, with one 15-minute intermission. For more information on Shopkins Live! visit www.shopkinsliveontour.com and sign-up to be the first to hear about the pre-sale offer, on-sale dates and North American tour dates. The Shopkins Live! U.S. tour is represented by APA. The deal was brokered by The Licensing Shop Inc.

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Shopkins Live

NEWS: Moose Toys Announces Shopkins™ License Agreement with Build-A-Bear Workshop Launching a creative product tie-in for late Summer 2017

Los Angeles, CA - March 22, 2017-- MOOSE TOYS is thrilled to announce the signing of a license agreement with Build-A-Bear Workshop, the premiere interactive destination for creating personalized furry friends and a perfect fit with the Shopkins brand. The global agreement, brokered by The Licensing Shop Inc., covers Build-A-Bear Workshop locations, including those in the United States, Canada, Denmark, Ireland, Puerto Rico, the United Kingdom and China, and franchise stores in Africa, Asia, Australia, Europe, Mexico and the Middle East.

Shopkins and Build-A-Bear Workshop are developing an assortment of plush and accessories that will launch at Build-A-Bear Workshop stores and at buildabear.com in late summer 2017.

“Shopkins offers fun, collectable characters kids love,” said Jennifer Kretchmar, chief merchandising officer, Build-A-Bear Workshop. “The brand and its channels have amassed an incredible following and we look forward to launching our fun collaborations later this year.”

Shopkins recently won the 2016 LIMA Award of Excellence for ‘Best Toy Character License,’ as the licensed merchandise program has generated more than $1 billion in retail sales since inception.

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BABW Shopkins

NEWS: MOOSE TOYS ANNOUNCES LICENSING AGREEMENT WITH eKIDS

Los Angeles, CA - December22, 2016-- MOOSE TOYS is thrilled to announce the signing of a license agreement with KIDdesigns and their eKids brand. eKids will bring the magic of Shopkins’ small, collectible toys to innovative, interactive youth electronics products later this year. They have incorporated many of Shopkins’ adorable characters into a variety of fun products including volume limiting headphones, karaoke machine with microphone, walkie-talkies, singalong microphone and an adorable purse-shaped boom box. The agreement, brokered by The Licensing Shop Inc., covers North America, the United Kingdom, Benelux, the Nordics, Iberia, Italy, Germany, France, and Eastern Europe.

“We are very excited to partner with Moose Toys on this new Shopkins initiative” says Marcos Zalta, Executive Vice President for eKids. “Combining the strength of decades of experience in youth electronics with the immense popularity of Shopkins results in a product line that is a win win for consumers and retailers alike.”

Since its 2014 launch, Shopkins has become a global phenomenon with each season offering more than 100 different Shopkins characters to collect, complemented by a line of Shoppies dolls. Its animated webisode series has amassed nearly 180 million views on YouTube and the Shopkins 12-Pack was the number one selling toy in the U.S. in 2015, according to The NPD Group. Shopkins remains the top girls’ toy and license in major categories such as apparel, room décor, sleepwear, and others.

Nicole Hardiman, Head of Licensing who oversees the global licensing program at Moose Toys adds, “We are excited to be announcing this license agreement with KIDdesigns and are loving their products currently in development. We know our Shopkins fans will enjoy these quality, fun and interactive products.”

Shopkins recently won the 2016 LIMA Award of Excellence for ‘Best Toy Character License,’ as the licensed merchandise program has generated more than $1 billion in retail sales since inception.



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KIDdesigns Shopkins

NEWS: TOYS "R" US® AND MOOSE TOYS BRING SHOPKINS™ FEATURE SHOPS TO LIFE

Los Angeles, CA—November 1, 2016-- MOOSE TOYS is thrilled to announce the official launch of Shopkins feature shops at Toys“R”Us®. The shops range in size, spanning up to 16-feet long, and are now open at all Toys“R”Us stores nationwide. These front-of-store boutiques feature a wide assortment of sought-after new, coveted Shopkins products including: toys, backpacks, bedding, jewelry, bikes and helmets, books, consumer electronics, stationery products, confectionery, apparel and room décor, along with the latest DVD movie, available October 25 from Universal Home Entertainment.

Since its 2014 launch, Shopkins has become a global phenomenon with each season offering more than 100 different Shopkins characters to collect, complemented by a line of Shoppies dolls. Its animated webisode series has amassed nearly 180 million views on YouTube and the Shopkins 12-Pack was the number one selling toy in the U.S. in 2015, according to The NPD Group.

Dianne Bellchambers, Head of Licensing who oversees the global licensing program at Moose Toys adds, “This comprehensive Shopkins feature shop at Toys“R”Us is sure to help Santa’s little elves find all they need for the holiday season in one easy stop.”

Shopkins recently won the 2016 LIMA Award of Excellence for ‘Best Toy Character License,’ as the licensed merchandise program has generated more than $1 billion in retail sales since inception. Shopkins Tall Mall was also named as one of the hottest toys on the Toys“R”Us Hot Toy List.

“Bringing our stores to life is at the forefront of our holiday efforts and we’re excited to provide Shopkins fans an opportunity to explore the brand up close with these new shops,” said Richard Barry, Global Chief Merchandising Officer, Toys“R”Us, Inc. “We want nothing more than to give our customers an experience they’ll never forget, including easy access to the hottest toys.”

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TRU Feature Shop

NEWS: TIFF CELEBRATES 50 YEARS OF STAR TREK

Toronto, CANADA – August 24, 2016 – The Toronto International Film Festival's fall slate will kick off with a cinematic exploration of 50 Years of Star Trek, set to run from September 8 to December 30 at TIFF Bell Lightbox. The programming, presented with CBS Consumer Products, and brokered by The Licensing Shop Inc., will celebrate the 50th anniversary of the franchise with screenings and episode marathons, as well as Trek Talks, an inventive series of conversations that will explore Star Trek's influence on our culture.

50 Years of Star Trek — September 8 to December 30 Beginning with a screening of the Star Trek: The Original Series episode "The Man Trap" on Festival Street (September 8), 50 years to the day the episode debuted on television, TIFF will show another 15+ screenings of Trek films and television episodes, as well as additional screenings of sci-fi films influenced by the series. Working with CBS Consumer Products and the Canadian Space Agency (CSA), TIFF will present Trek Talks, roundtable discussions and keynote presentations that consider Trek's cultural impact in the areas of television, film, space, technology, education, social justice and politics.

Fans will have the opportunity to (re)discover all of the franchise's major motion pictures, including the original six features, Star Trek: The Next Generation tetralogy and the latest J.J. Abrams-produced additions to the canon. Introductions by two special guests are also in the works: Star Trek: The Motion Picture will be introduced by Douglas Trumbull, the special effects producer for the film; and Star Trek II: The Wrath of Khan, will be introduced by the director of the film, Nicholas Meyer. From October 12 to November 16, Trek Talks will consider the values and ideals at the core of Star Trek — those of progress, tolerance, technological innovation and social equity — to once again inspire contemporary audiences to seek hope in a world that can, at times, seem dark and chaotic. Trek Talks will include a keynote presentation on Star Trek and space from Canadian astronaut Jeremy Hansen on October 12; a presentation from theoretical physicist Lawrence Krauss on the ways in which Star Trek has anticipated, influenced and inspired new technologies on November 2.

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Star Trek

NEWS: SHOPKINS WINS LIMA INTERNATIONAL LICENSING EXCELLENCE AWARD! Won Best Character/Toy Brand Program Category

Las Vegas, NEVADA – June 23, 2016 – Moose Toys announces that SHOPKINS won the 2016 International Licensing Industry Merchandisers' Association (LIMA) Licensing Excellence Award for best character/toy brand. LIMA is the leading trade organization for the global licensing industry. Shopkins was nominated alongside classic brands such as Hello Kitty, My Little Pony, Barbie, Crayola, Snoopy and Paddington Bear.

Moose Toys has shipped over 600 million Shopkins since it launched in June 2014. The licensed merchandise program is represented by The Licensing Shop Inc. in the US market and is expected to reach $350mm at retail this year. Earlier this year Shopkins Scoops Ice Cream Truck won the Toy Industries' 2016 Girl Toy of the Year for the second year in a row! Read the full Story here (opens in a new window)
Shopkins

NEWS: 2015 Licensed Merchandise for Shopkins™ Hits $100m for USA & CANADA

Melbourne, AUSTRALIA – January 13, 2016 – Moose Toys announces 8 new Shopkins™ licensees for North America with 2015 Licensed Merchandise Retail Sales Topping $100 million.

The new deals were brokered by The Licensing Shop Inc. and products licensed include the following:







• Bendon Publishing – Coloring and activity books, US and Canada
• Frankford Candy – Every day and seasonal confections, US and Canada
• AME – Sleepwear, US
• Dynacraft BSC Inc. – Bikes and scooters, US and Canada
• Just Play LLC – Plush toys, US
• Percy 3D Media Inc – Electronic digital invitations “PercyVites”
• Edge Brands – Swim accessories, skateboards and helmets, US and Canada
• HG International – Cold weather accessories, Canada


In 2015, US and Canadian retail sales of Shopkins licensed products is estimated to have reached over $100 million, with licensees projecting sales will more than double in 2016. Moose Toys have sold over 207M+ Shopkins characters worldwide. Shopkins was #1 in the small doll category, #2 in the super doll category and #1 item across all toys during certain periods over the year. The Shopkins mobile app became the #1 kids’ 6-8 app when it debuted and now has over 3 million downloads (IOS). Most recently, a one-of-a-kind Gemma Stone Shopkins character made from carefully crafted glass sold for $21,500 in a charity auction. Shopkins is a finalist for 2016 Property of the Year by the Toy Industry Foundation, and the Shopkins Scoops Ice Cream Truck is a finalist for 2016 Girl Toy of the Year. Indeed, the best is yet to come in 2016 for the Shopkins brand!

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Shopkins

NEWS: NEW DEALS FOR COTTAGE LIFE MEDIA

TORONTO – November 12, 2015 – The Licensing Shop Inc. is excited to announce new licensees joining the Cottage Life licensed merchandise program.

The new Cottage Life products include a range of home and personal care products from high quality, Canadian manufacturers sold at specialty, department stores and groceries across the country.

• Home decor products including glassware, serving ware and gardening accessories from Abbott of England, based in Ontario.
• Natural home cleaning products including laundry detergent, dish washing liquid, and bathroom cleanser from Bebbington Industries, based in Nova Scotia.
• Natural bath soaps and body wash products from Pearl and Daisy Natural Soap Company, from Nova Scotia.
• Orange Crate Food Company, an existing licensee, will be expanding their product line to include items such as breakfast cereals, pancake mixes, hot chocolate.

They join RuffSawn Furniture, Country Home Candle, Brunelli, and Dundalk Leisure Craft as Cottage Life continues to move forward with their consumer product lines.

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Cottage Life

NEWS: MOOSE TOYS ANNOUNCES 16 NEW SHOPKINS™ LICENSEES FOR USA & CANADA

Melbourne, AUSTRALIA – April 24, 2015 – Moose Toys announces 16 additional licensees joining Shopkins’ licensed merchandise program for the US and Canadian market bringing the total licensee count to 25.

The new deals were brokered by The Licensing Shop Inc. and products licensed include the following:





• The Bridge Direct – Construction toys & activities
• Bentex Group – Fashion tops, t-shirts (mass)
• Mighty Fine – Fashion tops, t-shirts (mid-tier/specialty)
• Intimo – Sleep & lounge wear
• Global Design Concepts – Bags
• Ashko Group - Footwear
• Jay Franco – Bedding, linens
• Jakks Pacific, Inc. (Disguise) – Halloween costumes
• Ashtel – Oral care
• Trends International – Posters
• Tech 4 Kids – Novelty lighting
• Cardinal Games – Co-branded games
• Mrs. Grossman – Sticker program
• Radz – Novelty toy/candy dispensers
• Blue Orange Games – “Spot it!” co-branded games
• NTD Apparel – Master apparel (Canada only)
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Shopkins

NEWS: TLS TO HELP BUILD LISA RAY BRAND

April 16, 2015, Toronto -- Internationally acclaimed actress, TV host, model, entrepreneur and philanthropist Lisa Ray has joined forces with a management team to form Lisa Ray Worldwide, a company dedicated exclusively to creating a lifestyle brand around the popular personality. “I have always had a multifaceted career that has taken me down interesting and sometimes unexpected paths,” says Ray. “It’s very exciting to have the opportunity to develop my own brand which will reflect both my style and my philosophy.”

“Lisa has a very magnetic personality,” says Audrey Hyams Romoff, a member of the management team and owner of OverCat Communications, a national public relations agency based in Toronto. “I was introduced to Lisa by Jeffery Wagstaff, a cosmetics industry executive who wanted to explore building a relationship with Lisa. Both Jeffery and I immediately saw the potential to create a brand around Lisa.”

“She is an extremely unique individual with a dynamic personality and multiple talents” adds Wagstaff.

In early 2015, Lisa Ray Worldwide entered into an exclusive partnership with The Licensing Shop Inc. (TLS), a brand licensing agency specializing in the strategic development of licensed consumer product programs based on trademarks and intellectual property for clients in the fashion, media and entertainment businesses. TLS has significant experience licensing in a multitude of consumer product categories including health & beauty, home décor, food and beverage, fitness, fashion and accessories amongst others.

“At The Licensing Shop, we are discerning about the properties and talent that we work with,” says Nancy Fowler, Co-Founder of The Licensing Shop. “We are thrilled to be representing such an inspirational talent like Lisa Ray.”

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LisaRay

NEWS: INTRODUCING THE COTTAGE LIFE WEEKEND COLLECTION

Toronto, CANADA - March 20, 2015 – For the past year, Cottage Life and The Licensing Shop Inc. have been working with local artisans, designers, chefs and craftsmen to create a line of casual and comfortable cottage products that embraces all we love about life at the lake.

From our easy-to-assemble deck chairs, to our one-of-a-kind scented candles, the Cottage Life Weekend Collection sets the stage for perfect cottage weekends, every weekend.

Cottage Life Outdoor Furniture

Our custom-designed, locally made Cottage Life "Classic" and "Relaxer" lounge chairs set a new standard for an old favourite. Locally made with premium Western Red Cedar, both chairs come in four easy to assemble pieces. Our sturdy accent tables and smooth gliding bench have the best in weekend relaxation in mind. Available in unfinished, clear stain or sumac red.







Cottage Life Dining Room

One look at the Cottage Life dining sets and you can only imagine the enjoyable moments to come. Hand crafted from stunning wormy maple and available in three distinct styles, the Cottage Life dining sets are available with custom-coloured chairs, matching benches and stylish hutches and drawers. Let the memory making begin!







Cottage Life Bedroom Sets

The Cottage Life bedroom sets are so stunning, you'll be eager to call it a night, every night. Available in three distinct styles and several unique finishes, our bedroom sets have coordinated nightstands and dressers with high-quality touches including solid wood drawer boxes with soft close undermounted hardware. Each piece is custom made from solid kiln-dried hardwood.







Cottage Life Bedding

Designed in Canada, our Cabin and Lakeside bedding ensembles are wonderfully soft, comfortable and especially eye-catching. Made with 100% durable cotton, you'll be delighted to end your day cozied in style and comfort. Choose from various sized quilts, throws and pillow covers. Add in our decorative fox cushion for a hint of your wild side! Sweet dreams.







Cottage Life Candles

Warm up your home with our fragrant weekend-inspired Cottage Life candles. Enjoy 9 custom scents including Campfire, Cinnamon Stick, Evergreen Trail, Wild Berry, Dockside Lemonade, Cottage Kitchen, Northern Pine, Summer Rain and Maple Butter. Available in tall and short glass jars which feature rustic wooden engraved Cottage Life deck chair lids, tealights and scent squares.







Cottage Life Food

When it comes to grilling and entertaining, Cottage Life is always at the table. We'll help you get the party started with our new line of seasonings, dips, salsas, drink rimmers and salad dressings. All of our packaging features delicious recipes or helpful tips plus evocative cottage images to get you in the mood for great weekend entertaining...whatever day it is is. The spice rubs, hot & cold dip mixes and drink rimmers contain flavourful spices which are sourced from around the world.





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Cottage Life

NEWS: TLS APPOINTED LICENSING AGENCY FOR NEW ANIMATED FEATURE FILM "LA GUERRE DES TUQUES - 3D"

Announces Seven New Licensees

Montreal, CANADA - February 15, 2015 – Today, Marie-Claude Beauchamp, President of CarpeDiem Film & TV Inc., announced the appointment of The Licensing Shop Inc. as the exclusive merchandising and licensing agency for their new children’s feature film La Guerre des Tuques-3D™.

This new animated 3-D feature film is a remake of the 1984 classic, La Guerre des Tuques. The original film is part of Quebec’s cultural patrimonial history. It won the Canadian Golden Reel in 1984 for the biggest box office gross of the year and was sold into more than 125 countries. It has been broadcasted every year on Tele-Quebec on Christmas Eve and watched by more than 300,000 viewers annually.

Hitting the ground running there are 7 new licensees on board as follows:

• Imports Dragon – master toy
• Bayard Canada Livres inc– master publishing
• Ketto Designs – back packs, back-to-school stationery products
• Kombi Sportswear – cold weather accessories
• Lady Sandra – home décor
• Hunter Canada – pet gear, housewares, souvenir products, holiday ornaments, crazy carpets
• Allstar Vending – vending novelty products
• Apparel and promotional partners to be announced shortly


The film is scheduled to be released in December 2015.

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La Guerre des Tuques

NEWS: COTTAGE LIFE LAUNCHES NEW CONSUMER PRODUCTS PROGRAM

Cottage Life product line to debut at Toronto Gift Fair this month

Toronto, CANADA - January 7, 2015 – The Licensing Shop Inc. (TLS) announces new consumer products’ licensees on behalf of Cottage Life Media which will be unveiled to retailers at the upcoming Toronto Gift Fair this January 25-29. The uniquely designed merchandise is a selection of furniture, home decor and food products that mixes country casual with contemporary comfort. Interior design expert Karl Lohnes consulted with the Cottage Life team to direct product development and identify trends to ensure the merchandise program combined a relaxed and refreshed feel in keeping with the brand’s long-standing history.

The new Cottage Life product line will be produced and marketed by Canadian-based manufacturers and designers who have developed a coordinated and high-quality product line. The Cottage Life Weekend Collection hand-crafted by RuffSawn includes bedroom and dining room furniture in beautiful woods, stains, and styles. Brunelli has designed cozy bedding and soft line kitchen linens. Dundalk LeisureCraft has hand-crafted the “Ultimate” Cottage Life Outdoor Furniture Collection made from western red cedar and pine woods. Country Home Candle has developed a beautiful Made-in-Canada collection of scented candles that will brighten every home. Premier Gifts and Orange Crate Foods have brought Cottage Life entertaining to life with a full line of grilling seasonings and sauces, hot and cold dips, salsas, and salad dressings.

Cottage Life products will debut at The Toronto Gift Fair (January 25-29), Canada’s largest trade gift show, which attracts national retail buyers. The official consumer launch will kick off at the annual Spring Cottage Life Show (March 27-29) at the International Centre in Toronto. The Cottage Life brand has a 26-year history in Canada and was recently named the 2014 Magazine of the Year at the National Magazine Awards gala in Toronto. The brand launched a national TV Channel and Cottage Life West magazine in 2013 to expand the brand nationally. The new product line will be promoted extensively throughout the Cottage Life multi-media platforms, reaching more than 3.5 million Canadians monthly through the magazine, television channel, website, and three annual consumer shows in Toronto and Edmonton.

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Cottage Life

NEWS: MOOSE TOYS ANNOUNCES SHOPKINS LICENSEES FOR USA & CANADA

Melbourne, AUSTRALIA – December 04, 2014 – Moose Toys announces an impressive group of licensees joining Shopkins’ licensed merchandise program for the US and Canadian market.

The new deals were brokered by The Licensing Shop Inc. and products licensed include the following:

• Scholastic Inc.: Global English-language publishing
• Group Modus: Global French-language publishing
• Pressman Toys : Board games and puzzles for US and Canada
• Boston America: Novelty candies packed in tins and boxes for US and Canada
• Imports Dragon: Plush toys for US and Canada
• Bulls I Toys: Novelty toy products, trading card games for US and Canada
• Creative Kids: Back-to-school stationery, art activity, craft products, USB flash drives for US and Canada
• Danawares: Tabletop, storage, camp chairs and fashion accessories for Canada
• Bedding, apparel, bags, stickers and room décor categories are soon to be announced
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Shopkins

NEWS: MOOSE TOYS APPOINTS TLS AS AGENT FOR SHOPKINS

September 2, 2014, Los Angeles -- Today, Moose Toys announced the appointment of The Licensing Shop Inc. as their exclusive merchandising and licensing agent for their hit new girl toy product line Shopkins™ for the United States and Canada.

Shopkins hit retail shelves in June instantly exceeding sales expectations. The results have been outstanding with product flying off shelves and selling out in stores nationwide in a matter of weeks and online in as little as 24 hours. As a result, retailers are scrambling to secure stock, with one major retailer doubling their orders. The Shopkins’ tag line of “once you shop, you can’t stop” seems to be translating into reality.

Shopkins are the super cute, miniature, grocery-themed collectibles that are inspired by products from aisles in the grocery store and come with adorable shopping bags and baskets. With over 1 million views on Shopkins YouTube in less than 6 weeks and over 5 million views on videos posted by independent toy reviewers, Shopkins is shaping up to be Moose’s biggest brand ever.

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Shopkins

NEWS: THE BRIDGE DIRECT EXPANDS C3 CONSTRUCTION LINE WITH MONSTER JAM® LICENSE

Boca Raton, FL (June 10, 2014) – The Bridge Direct, Inc. and Feld Entertainment, Inc.® announced today a multi-year global licensing agreement, which was brokered by The Licensing Shop, Inc., to develop and market Monster Jam® Construction Sets. As part of The Bridge Direct’s C3 Construction line, the Monster Jam building sets will let kids “Create, Construct and Customize” a play experience based on the high-energy family fun of Monster Jam stadium and arena-based live events.

Monster Jam, the world’s largest and most popular touring monster truck property, entertains over four million fans across four continents and ten countries with more than 350 action-packed performances each year. Monster Jam performances are broadcast globally with television distribution in over 175 countries and feature 100 of the most popular Monster Jam trucks including El Toro Loco®, Grave Digger®, Max-DSM and Monster Mutt®.

Targeted to young fans of the franchise, the Monster Jam construction line will center on the iconic Monster Jam trucks as highly-detailed buildable vehicles, with driver figures and stadium environments for extended play.

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Monster Jam Construction Toys

NEWS: COTTAGE LIFE TO EXPAND INTO LICENSED CONSUMER PRODUCTS

TORONTO – January 27, 2014 – Cottage Life Media announced today the appointment of The Licensing Shop Inc. (TLS) as their representative to assist in the development of a lifestyle consumer products program. The Licensing Shop is tasked with helping to launch a licensed merchandise program under the Cottage Life brand. Al Zikovitz, President and Chief Executive Officer of Cottage Life Media explains, “Cottage Life consumer products will be an organic extension of our brand. Whether it’s a lakeside retreat, a mountain chalet or a cozy apartment, our line of stylish and innovative products will be welcome in every space, in every home.”

Nancy Fowler, Executive Vice President of The Licensing Shop, continues, “We are thrilled to be working with Cottage Life and look forward to assisting them to launch a branded merchandise program at retail. The Cottage Life brand reaches millions of Canadians each month through their TV network, print magazine, consumer events and digital media platforms. Licensees will have the benefit of that marketing power when they are ready to launch product.”

The Licensing Shop will initially pursue suitable partners in the outdoor lifestyle, home décor, and food and entertaining product categories.

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Cottage Life

NEWS: The Licensing Shop awarded 'Agency of the Year 2013' by Sesame Workshop

Las Vegas – June 18, 2013 – The Licensing Shop Inc. is very honoured to have been awarded Sesame Workshop's Agency of the Year award for 2013. As part of the award, a custom framed drawing was done by Sesame Workshop's Louis Henry Mitchell incorporating pictures of founders Steve and Nancy Fowler alongside Elmo, Cookie Monster Big Bird and Grover.

NEWS: VULCAN CENTENNIAL CELEBRATED WITH STAR TREK BREW 'VULCAN ALE'

SILVIA PIKAL - EDITOR ALBERTA BEACON NEWS (April 12, 2013)

Calgary-based beer importers Delancey Direct have unveiled a Star Trek themed brew just in time for Vulcan’s 100th birthday.

‘Vulcan Ale’ is an ode to the small Alberta town’s connection to Mr. Spock and his homeworld of Vulcan in Star Trek.

“I’d like to think with the Vulcan label we’re exporting a bit of Alberta outside of our borders,” said Paul Carreau, Delancey Direct representative.

Carreau, a self-professed Trekkie who has donned a Klingon costume on more than one occasion, said they have big plans for the brew.

Trekkies across Canada will soon be clinking glasses in honour of the ”Star Trek Capital of Canada.”The “high-quality, hand crafted Irish Red Ale” will be released May 1 and distributed Canada-wide.

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Vulcane Ale Launches

NEWS: CHATELAINE: ICONIC LIFESTYLE BRAND UNVEILS BOLD NEW LOGO

TORONTO (April 4, 2013) As Chatelaine gears up for a year of extraordinary expansion and 85th anniversary celebrations, the iconic lifestyle brand today unveils a new logo that reflects its “of-the-moment” personality and its growing multiplatform presence.

Just like its audience, Chatelaine’s new Neutraface 2 font logo is modern and stylish with a good measure of substance.

“We decided on a logo that’s fresh and modern in both design and tone,” said Jane Francisco, Chatelaine Editor-in-Chief. “We needed a single identity to work across multiple platforms and in both English and French. So we worked closely with our team in Montreal to create this bilingual logo, using a strong, uppercase sans serif font and applying a stylized circumflex to capture the spirit of Chatelaine.”

To make a big impact on the newsstand, Chatelaine’s creative team developed four different covers for its May issue, each of which shows off the logo with a different coloured background and different decor images. All four covers will be equally distributed on newsstand and alternately sent to subscribers, beginning this week. For Chatelaine French, the new logo will debut in the June issue.

The new logo comes at a time when Chatelaine is planning to celebrate its 85th anniversary with a special issue in June and special events and giveaways all summer, leading up to a fall gala.

Read the full press release here (opens in a new window)
Chatelaine Logo Re-Imagined

NEWS: TIFF WELCOMES SESAME WORKSHOP AT THE 16th ANNUAL TIFF KIDS INTERNATIONAL FILM FESTIVAL

Sesame Street Themed Activities and Events for Both Public and Industry Programming

TORONTO For the first time ever, Sesame Street will be coming to TIFF Bell Lightbox during the 16th annual TIFF Kids International Film Festival. TIFF Kids welcomes Sesame Workshop, the nonprofit educational organization behind Sesame Street, with a weekend of fun activities designed to entertain and educate. Taking place on April 20 and 21, families will be treated to special appearances throughout TIFF Bell Lightbox including a Sesame Street mascot meet-and-greet, a free screening of Elmo’s Alphabet Challenge and other activities throughout the Festival. As well, TIFF Kids Industry programming will be offering a “Master Class with Sesame Workshop: Inspiring the Global Child” and “pitch session” taking place April 18-19.

“As a longtime leader of children’s programming, it is an honour to have Sesame Workshop play a role in the public and industry programming as part of this year’s TIFF Kids International Film Festival,” said Elizabeth Muskala, Director, TIFF Kids. “In addition to the joy that the Sesame Street brings to children of all ages, the knowledge and experience offered by the experts as part of our industry events is invaluable.”

“We are excited to be partnering with the iconic children’s brand Sesame Street for the first-time ever during the TIFF Kids International Film Festival,” said Howard Kerbel, Vice President, Sales, Marketing and Sponsorship for TIFF. “We look forward to discussing many more program opportunities in the future, aligning our shared goal to entertain and educate kids through our respective fields.”

“Sesame Workshop is proud to be a part of this year’s TIFF Kids International Film Festival,” said Risa Greenbaum, Assistant Vice President, International Licensing, Sesame Workshop. “The Festival offers children and their families a diverse slate of films and hands-on activities, and like our organization, uses the power of media to foster thought, learning, and encourages discussion about the world around them.”

View the video message from Sesame Street's Murray and Maria here (opens in a new window)
Sesame Street's Murray and Maria message for TIFF

Read the full press release here (opens in a new window)
Sesame Street to TIFF

Company Mission

TLS represents select properties for focused and strategic business management. We pride ourselves on representing licensing rights with integrity, professionalism and passion.

A portion of our profits go to children's charities.

Steve Fowler

Steve Fowler is co-founder and President of The Licensing Shop, Inc. He was one of the first agents to emerge as a licensing specialist within the mobile and digital entertainment space. His expertise covers traditional consumer products licensing to new media entertainment strategy. He was previously the President of video game publisher 3DO Europe Ltd., and Executive Vice-President of 3DO’s US operation. He was fundamental in building 3DO’s organization to solicit and support third party software developers and publishers and oversaw outbound and inbound licensing programs. Prior to 3DO, he was a business executive at several technology start-ups in Silicon Valley, all of which went public during his tenure.

Nancy Fowler

Nancy Fowler is co-founder and Executive Vice President of The Licensing Shop, Inc. Previously she was the President of Worldwide Consumer Products for DIC Entertainment overseeing the successful relaunch of the Strawberry Shortcake franchise and McDonald's licensing programs. Prior to that, she held the position of Vice President of Worldwide Sales for Viacom Consumer Products (Paramount Pictures Corp.) based in Los Angeles and managed their global licensing programs such as Star Trek and South Park. Previous roles include General Manager of Viacom Consumer Products Canada and executive management positions at Alliance Atlantis and Sega of Canada.

Mallory Van Laeken

Mallory Van Laeken is Director of Brand Management responsible for product development and coordinating licensing initiatives for The Licensing Shop Inc. Mallory graduated with an Honours, Bachelor of Arts degree in Communications Studies from Wilfrid Laurier University in Waterloo, Ontario, as well as a Graduate Degree in Corporate Communications from Seneca College in Toronto, Ontario. Upon graduation, Mallory completed an internship at Peacebuilders International (Canada), a charitable organization where she executed numerous fundraising events, and created marketing and sponsorship strategies and materials to raise awareness and attract potential donors. Mallory was also a Consumer Engagement Coordinator at the sports marketing agency TrojanOne, where she sourced new business opportunities, and assisted in brand activations. Mallory is very active and enjoys skiing, water sports and volleyball. She also loves entertaining, travelling and spending time on her family farm.



Alexandra Ries

Alexandra (Alex) oversees US retail strategy and development for TLS. She was most recently Vice President of Sales, North America at PBS Distribution, managing the sales and retail business for the iconic PBS portfolio of brands, including PBS Kids (Daniel Tiger's Neighborhood, Caillou, The Wild Kratts and more!), Downton Abbey, Ken Burns and many other properties for Home Entertainment. In addition to sales and retail development, Alex oversaw pricing strategy, retail marketing and product development. In her first year at PBS, Alex developed a new retail plan for the PBS Kids family of brands, tripling its market share at retail, as well as securing new promotional and planogrammed branded space. Before PBS, Alex was a founding member of NCircle Entertainment, where she ultimately led as Vice President of Sales and Business Development. Alex played a key role in growing NCircle from a start up company to the #1 independent studio for children's entertainment. Alex developed retail brand launch strategies for new brands The Octonauts (Disney Jr.), Mike the Knight (Nick Jr.), The Gruffalo and many others, as well as relaunch plans for iconic and mature brands including The Wiggles and The Super Mario Bros.

Alex's passion is retail development, and you can often find her in the stores looking for opportunities and ideas. Alex has a long history of designing and executing single and multiple category promotions across major and specialty retail, maximizing sell in and sell through. Alex loves working with buyers, brand owners and licensees to develop innovative, best-in-class retail promotions and cross category pull togethers.

When she isn't working, Alex is probably at crossfit or out for a run with her dog Zoe.

Cindy Davis

Cindy Davis, of Davis Branding, is partnering with The Licensing Shop team to develop and support the brand merchandising strategy for Los Angeles based children's themed restaurant, Giggles N' Hugs. Prior to that, Cindy headed up the U.S. office for global licensing agency, Copyrights Promotions Licensing Group (CPLG) where she was responsible for representation acquisitions as well as the creation of sales strategies for represented properties. Cindy's branding and licensing career spans 20+ years working on a range of properties & brands from Mickey Mouse, the Power Rangers and Strawberry Shortcake to Coke and McDonalds at companies such as The Coca-Cola Company, Enesco, Saban, and DIC Entertainment. Cindy has a BFA in Journalism from the University of Memphis.

Kunaal Jagtianey

Kunaal Jagtianey is an Associate Brand Manager responsible for assisting in product development and coordinating licensing initiatives for TLS. Kunaal holds diplomas in Creative Advertising from Seneca College and Graphic Design from Humber College. He has interned and worked at many Advertising Agencies in Toronto where he has designed ads and promotional material for global clients. He is extremely passionate about design and enjoys playing/watching sports in his free time.

Crizia Cipriano

Crizia is a product coordinator responsible for assisting in product development and coordinating licensing initiatives for TLS. Crizia is completing a Bachelor of Technology in Graphic Communications Management at Ryerson University. While completing her internship, she was asked to consult on a national cause marking initiative; Ketchup Patriot. The campaign fights for Canadian jobs and urges fellow citizens to buy local. It had a visceral effect on many Canadians and was featured on numerous news outlets. Crizia has a strong passion for volleyball and continues to play in her spare time.

Teresa Louie-Spizzirri

Teresa is TLS' administrative assistant. She has over 15 years of agency experience in NYC & Toronto working on the finance side of the business. She has worked with clients such as Bell Media, P&G, General Mills, McDonalds and Coca-Cola. Past experience also including working in the PR department of Rolling Stone magazine.

James Douglas

James joined TLS in 2006 as Chief Play Officer (C.P.O.) and continues to make significant contributions to the company working around his hectic academic and lessons’ schedules. James’ chief responsibility is to advise senior management of new and upcoming trends bubbling up from the school yard. He actively participates in focus groups and surveillance tactics at strategically targeted play dates. James was particularly proud to be responsible for the first-ever school ban of “Trashies” anywhere in the world. James is a passionate environmentalist and prefers to commute by foot, scooter or bicycle. A thrill seeker, James recently zip-lined between mountains, over 700 year-old tree tops and a rushing river as he fought off attacking AT-ATs from the Dark Side.

These are some of the brands that we currently represent.

Select an image to learn more about the brand.

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Events and Speaking Engagements

TLS regulary attends and speaks at numerous events, conferences, seminars and trade shows.

Licensing Expo 2017

Mallory Van Laeken (TLS' Director of Brand Management), is hosting a Licensing University session "Managing an Overnight Sensation" focusing on Shopkins.

Visit the website here (opens a new window) Licensing Expo

Licensing Expo 2017

The Licensing Shop Inc. has a booth at Licensing Expo 2017 on May 23 - 25, 2017. Come visit us at booth D214 at Mandalay Bay Convention Center

Visit the website here (opens a new window) Licensing Expo

Licensing Expo 2016

The Licensing Shop Inc. has a booth at Licensing Expo 2016 on June 21 - 23, 2016. Come visit us at booth E214 at Mandalay Bay Convention Center

Visit the website here (opens a new window) Licensing Expo

Licensing Expo 2013

Nancy Fowler was on a panel of experts presenting "HOW TO EVALUTATE A CHILDREN'S PROPERTY".

Visit the website here (opens a new window) Licensing Expo

KidScreen Summit 2013

Steve Fowler presented a 2 hour master class entitled "INCOME PROPERTY: TAPPING INTO YOUR IP'S BACK-END POTENTIAL".

The pressure for new concepts to succeed beyond TV has never been greater, but some concepts just won't make the leap. Want to know why? In this master class, an entertainment-focused consumer products expert will help you learn how to evaluate the licensing potential of kids properties, arming you with a handy list of do's and don'ts, and teaching you the process for fine-tuning an IP once you've unlocked its licensing & merchandising promise. Friday February 8, 2013.

Visit the website here (opens a new window) Kidscreen Summit

Licensing Executives Society (USA and Canada), Inc.

Nancy Fowler spoke at the annual Licensing Executives Society meeting panel on Monday, October 15, 2012. The presentation was entitled "ESTABLISHING A BRAND LICENSING STRATEGY- EXPLORE KEY ELEMENTS FOR DEVELOPING A BRAND LICENSING STRATEGY".

This session will focus on the key areas that need to be identified and defined when developing a brand licensing strategy -Company objections: revenue generation, brand expansion, geographic expansion, adjacencies, new customers, reviving dormant brands; Inbound strategies vs outbound strategies; Assessing the right co-branding partners; Considerations of both licensees and licensors in brand selection.

Visit the website here (opens a new window) Licensing Executives Society

Ottawa Interational Animation Festival 2012

Steve Fowler presented "LICENSING 101" examining the fundamental principles of licensing reviewing the basic transaction from start to finish from the point-of-view of an owner/producter of content.

Wednesday, September 19, 2012.

Visit the website here (opens a new window) Ottawa Intl Animation Festival

Other Recent Speaking Engagements

Centennial College - "THE ROLE OF A LICENSING AGENT & LICENSING INDUSTRY PERSPECTIVES"

McGill University, Intellectual Property Institute of Canada - "THE BUSINESS OF MERCHANDISING"

Licensing Expo - "WORKING WITH AGENTS & CONSULTANTS"

Kidscreen Summit - "MENTOR MEETING: LICENSING EXPERTS, TREND FORENSICS WITH SILLYBANDZ"

Brand Building in the Kids Digital Space

Kidscreen Summit - "30 MINUTES WITH..."

Kidscreen Summit - "LICENSING 101"

Kidscreen Summit - "GETTING TO THE FUTURE - SELLING ONTO NEXT GEN SCREENS"

The Licensing Shop represents a diverse range of companies.

                       

Charities that TLS has recently supported

TLS regulary contributes to a wide variety of charities. Here are some of the recent charities we have donated to:

UNICEF

Feeding America

Indspire

The March of Dimes

The Princess Margaret Hospital Foundation

The Salvation Army

The Children's Brain Tumor Foundation

Enbridge Ride to Conquer Cancer

Colon Cancer Challenge

Movember - Prostrate Cancer Canada

Metro Mothers' Network

One Family Fund

Plan Canada's 'Because I Am A Girl'

Mully Children's Family Foundation

Blythwood Public School

NEWS: ZOWPOW & GET SET GAMES DELIGHT KIDS WITH INNOVATIVE PLUSH TOY GAME CONTROLLER

San Francisco, CA – December 4, 2013 – ZowPow Inc., a toy and technology company, and Get Set Games, a leading mobile gaming studio, announced today the launch of the "Redford Game Contoller", introducing the next genration of interactive toys for mobile. The license agreement was brokered by The Licensing Shop Inc. The game controller is in the shape of a plush toy resembling Redford, the main character of the hit iOS games Mega Jump and Mega Run. The plush toy contains ZowPow's sensor technology that lets the player control the in-game Redford character by moving the toy around. The $29.99 Redford Game Controller is now available for pre-order at zowpow.com and will ship in Spring 2014.

"There has been a lot of excitement around interactive toys, especially with the release of Skylanders, Disney Infinity, and Angry Birds Telepods," said Jennifer Lu, co-founder of ZowPow. "However, the interaction in those games is limited to simply setting a plastic figurine on a platform. ZowPow is creating a more immersive experience, one that lets players use toys to actually control the character's movement in the game."

Read the full Story here (opens in a new window)
Redford Controller

NEWS: marblemedia Announces The Licensing Shop To Represent Its Newest Series Japanizi: Going, Going, Gong!™

June 17, 2013 (Toronto, ON) – Now in its 12th year of developing and creating award-winning content for global audiences, marblemedia today announced it is partnering with the boutique licensing agency The Licensing Shop Inc. (TLS) to expand its newest television series Japanizi: Going, Going, Gong! into a line of consumer products that will be available in North America.

Representing many of Hollywood’s most exciting entertainment brands TLS, led by industry veterans’ Steve Fowler and Nancy Fowler, will be responsible for securing licensees in key categories including toys, board games, publishing, video games and apparel.

“When Japanizi: Going, Going, Gong! launches on YTV and Disney XD this fall, our goal is to provide fans a 360 experience through the television series, online games, a second screen app and now consumer products,” said Mark Bishop, Co-CEO and Executive Producer. “We are looking forward to working with The Licensing Shop’s wealth of experience and are confident that our brand will compliment other existing products in today’s marketplace.”

TLS’ President Steve Fowler added: “We have wanted to work with marblemedia for many years as we have admired their high standards of creativity and production quality. Japanizi: Going, Going, Gong! is such a fun game format with a fantastic crazy cast and colourful environment. We are looking forward to helping translate this property into a successful merchandise program.”

Currently in production, all episodes are shot in front of a live studio audience on a colourful set filled with conveyor belts and Velcro walls. Japanizi: Going, Going, Gong! features three elimination rounds to present one final winner in each episode. Every half-hour will feature four teams of two contestants who are dropped into an unfamiliar Japanese world filled with crazy costumes, physical gags, over-the-top stunts and energetic characters such as host Yoshi, judge Masa, Shinobi and four ninjas.

Read the full Story here (opens in a new window)
Japanizi

NEWS: The Trash Pack™ Launches at LaRonde, a Six Flags Amusement Park

Montreal, CANADA – May 23, 2013 – Moose Toys’ Canadian distributor Imports Dragon today announced the opening of The Trash Pack Play House at LaRonde, a Six Flags amusement park located in Montreal, Canada. The play house opened last weekend and plans to remain on-site for a two year period. Inside the play house, children can play games to win various Trash Pack collectible figurines, vehicles and other related products and meet The Trash Pack’s mascot characters who will be available for fan interactions.

LaRonde is Eastern Canada’s largest amusement park. The facility, which opened as part of Expo ’67, today offers some 40 rides and attractions, including the Goliath, one of North America’s highest and fastest roller coasters, and Le Pays de Ribambelle, an exciting and enchanting family area. Over 25,000 guests enjoy the park daily accumulating to over a million each year. The Trash Pack will be represented by The Licensing Shop Inc. at Licensing Expo this June 18-20 in Booth F181. For further information contact Nancy Fowler at +416 322-7300 ext. 202 or by email nancy@thelicensingshop.com

Read the full Story here (opens in a new window)
LaRonde Trash Pack

NEWS: MEGA JUMP™ BRAND TO DEBUT AT LICENSING EXPO 2013

"Successful Mega Jump™ and Mega Run™ game apps have over 50 million downloads

Toronto, CANADA – April 29, 2013 – Get Set Games Inc. announces it will debut their proprietary Mega Jump™ and Mega Run™ brands along with their star character Redford™ at the 2013 Licensing Expo. Within 2 years these games hit 50 million downloads and were #1 on game app charts in over 30 countries. A global phenomenon, these games are most popularly played in the United States, Germany, China, France, Canada, the United Kingdom, South Korea and Australia amongst others.

Derek van Vliet, Co-Founder of Get Set Games explains, “Mega Jump and Mega Run have a dedicated fan base and they have been asking for consumer products and entertainment to continue their connection with the brand and with Redford in particular.”

The Mega games tell the story of protagonist REDFORD, a small red monster with huge shiny eyes and a toothy grin, who spends his time trying to save his brother and sister from his nasty King Uncle and making his way back to his home planet. He has become the break-out star amongst the many fun characters found within the Mega games.

Derek van Vliet continued, “We plan to support the brand with new updates and games for years to come. In fact, we will be making an announcement shortly about a new Mega game coming to market later this year. Meanwhile we are about to launch the 20th update to Mega Jump and it’s going to be a huge update to the game. Our fans will be pleased!”

Get Set Games will be looking for both licensing and entertainment partners to bring Redford and his friends to life outside of their game world.

Mega Jump and Mega Run will be represented by The Licensing Shop Inc. at Licensing Expo this June 18-20 in Booth F181. For further information contact Nancy Fowler at +416 322-7300 ext. 202 or by email nancy@thelicensingshop.com

Read the full Story here (opens in a new window)
Mega Jump launch

NEWS: MOOSE TOYS DEBUTS NEW GIRL BRAND AT LICENSING EXPO

"The Zelfs" small doll program to launch at retail August 2013

Los Angeles, CALIFORNIA – April 25, 2013 – Moose Toys announces it will debut their proprietary new girl brand called The Zelfs at the 2013 Licensing Expo. Well known for their successes in the boys’ collectible aisles, such as the recent hit The Trash Pack, Moose Toys saw an opening for a strong girls’ small doll program which could offer a triple threat of collectability, fashion and hair play values.

The Zelfs line will roll out this Fall with small, medium and large dolls featuring twelve key characters and play sets. Each character is uniquely identified by their ‘spiketacular’ hair and special power represented by a Zelfmark. Each Zelf comes with lots of haircessories including extensions, hairsie clips and hair brushes, which can be worn by The Zelf or Zelf’s little keepers! Chaser Zelfs will be included in the program to drive interest and excitement. The launch of the program will be supported with an impressive marketing campaign including TV advertising, a dedicated website, social media, webisodes, live events and public relations outreach.

The Zelfs will be represented by The Licensing Shop Inc. at Licensing Expo this June 18-20 in Booth F181. For further information contact Nancy Fowler at +416 322-7300 ext. 202 or by email nancy@thelicensingshop.com

Read the full Story here (opens in a new window)
The Zelfs debut

NEWS: BREAKTHROUGH ENTERTAINMENT LICENSES DINO DAN TO ITV

TORONTO (January 31, 2013) – ITV has become the broadcast home in the UK for the hit CGI/live action series Dino Dan, it was announced by Nat Abraham, President of Distribution for Breakthrough. ITV’s children’s channel, CITV, will air Dino Dan, marking the UK debut of the combined CGI/live action series aimed at 4-7 year-olds.

Produced by celebrated Canadian animation studio Sinking Ship Entertainment and distributed worldwide by Breakthrough Entertainment, Dino Dan centers 10-year-old Dan Henderson whose every waking moment is taken up with dinosaurs, using his vivid imagination to bring them to life. Entertaining and educational, Dino Dan turns everyday situations into fun-filled dino adventures as his imagination brings photo-realistic, prehistoric creatures into normal life.

Canada’s The Licensing Shop handles worldwide consumer product licensing for the series.

Read the full press release here (opens in a new window)
Dino Dan to ITV UK

NEWS: MOOSE TOYS ANNOUNCES NEW TRASH PACK™ LICENSEES

Melbourne, AUSTRALIA – January 24, 2013 – Moose Toys announces new licensees in the amusement and vending category who will be joining The Trash Pack licensed merchandise program in the U.S and Canadian markets. The new deals were brokered by The Licensing Shop Inc. and include the following licensees:

• Toy Factory: Amusement plush, pillows, rubber balls and novelty hats
• All Star Vending: Vending machine stickers, temporary tattoos, toys and novelty


These licensees will join previously announced partners such as Activision (video games) Parragon Books Ltd. (master publishing), Pressman Toys (games, puzzles), Candyrific (candy, chocolates), Accessory Innovations (bags, lunch bags, and luggage), Mad Engine (T-shirts) and Rasta Imposta (Halloween costumes), Pioneer Balloons, Bulls I Toys (impulse novelty), SGI Apparel (sleepwear) and X-Treme Worldwide (apparel).

The Trash Pack continues to experience immense success since the first series launched in 2011. Recently Moose Toys launched the 3rd series and the toy line is listed in all major retailers. Moose Toys has sold over 66 million Trashies worldwide and plans to expand the line in 2013 with new playsets including the new Ultimate Fighting Trashies (UFT) launching this Spring, new trading cards and of course the 4th series of The Trash Pack collectible toys later in the year.

Read the full press release here (opens in a new window)
More Trash Pack Licensees

NEWS: 9 STORY ENTERTAINMENT SIGNS PUBLISHING DEAL WITH SCHOLASTIC FOR 'ALMOST NAKED ANIMALS'

Toronto, CANADA – January 14, 2013 – 9 Story Entertainment and Scholastic announce the signing of a publishing deal for the hit animated children’s comedy series Almost Naked Animals. The deal was brokered by The Licensing Shop. Scholastic will publish comic readers, joke books, chapter books, e-books and digital interactive story books featuring the quirky characters and their funny escapades for the US, Canada and Mexico in English and Spanish. The English chapter book and joke book will launch January 2013 in the US and Canada.

Chosen as one of People Magazine’s top children’s shows to watch, Almost Naked Animals is a joyously irreverent animated comedy series, featuring an oddly lovable assortment of free-spirited animals in their underwear, who run a beach-front hotel like kids at a summer camp – doing their best to make each day more fun than the last. The series is based on the quirky designs of Noah Z. Jones.

“We are thrilled to welcome these ‘almost naked animals’ to our list. 9 Story has created a brand that is chock full of humor, fun and friendship. It’s fantastic storytelling and sure to resonate with kids across multiple mediums,” said Gayley Avery, Director of Licensed Publishing, Scholastic Trade.

Read the full press release here (opens in a new window)
Scholastic ANA

NEWS: EARTHBOUND APPOINTS TLS AS CANADIAN REP FOR ROGERS PUBLISHING BRANDS

Toronto, CANADA – November 15, 2012 – Earthbound LLC announced today the appointment of The Licensing Shop Inc. (TLS) as their Canadian representative. The Licensing Shop will be representing lead consumer brands from Rogers Publishing including:

• Chatelaine -- Canada’s leading women’s media brand makes the everyday extraordinary for more than 4 million women each month by bringing together the very best of style, home, food, health and real life.
• Today’s Parent – As Canada’s favourite source of parenting information, Today’s Parent delivers information, ideas, activities and more to an engaged community of close to 1.7 million parents.
• FLARE – For more than 30 years, FLARE has been Canada’s fashion authority and reaches more than 1.4 million style-minded readers.
• LOULOU – Packed with expert advice and celebrity styles, LOULOU delivers the hottest fashion, beauty and lifestyle buys on the Canadian market to its audience of more than 1 million alpha-shoppers.

Read the full press release here (opens in a new window)
TLS Rogers Publishing

NEWS: 'DINO DAN' EXPANDS INTERNATIONAL CONSUMER PRODUCTS REACH

Toronto, CANADA – November 12, 2012 – The Licensing Shop Inc. announced today the appointment of three new sub-agents to represent the hit TV series Dino Dan in addition to new international license agreements.

New sub-agents:
• KOPA Licensing Group for Central America and Colombia, Venezuela, Ecuador, Peru, Chile and the Dominican Republic
• Empire Multimedia for the Republic of Korea
• Popcorn Entertainment for Portugal

The new sub-agents join a growing list of Dino Dan global representatives which include Vega Brands (Brazil), Team Licensing (Germany and Belgium) and Stella Projects (Australia and New Zealand).

New international license agreements: • Regina Festas (party goods, Brazil, brokered by Vega Brands)
• Editora Online (activity and colouring books, Brazil, brokered by Vega Brands)
• Goldie Marketing (toys, puzzles, games, etc.; Australia, brokered by Stella Projects)

Read the full press release here (opens in a new window)
Dino Dan international

NEWS: THE LICENSING SHOP ANNOUNCES NEW 'ALMOST NAKED ANIMALS' LICENSEES

Toronto, CANADA – September 17, 2012 – The Licensing Shop Inc. (TLS) announced today two additional licensees who will be joining the Almost Naked Animals merchandise program for Canada:

• Leese Enterprises International – Confectionery, Novelty Candy
• Tickadeeboo Entertainment – Live Shows, Character Mascot Events

These licensees join existing partners with Canadian rights including Basic Fun, Character Options, Titan Publications, Underground Toys and eOne for home entertainment.

Leese Enterprises International is Canada’s leading marketer and licensee for candy and chocolate novelties with brands such as Monster Jam, Barbie, Angry Birds and M&Ms amongst others. The company imports, warehouses and distributes all its products across Canada from coast to coast.

Tickadeeboo Entertainment is a premiere event production company providing live stage show appearances and ‘meet and greet’ events for the Canadian market. Founder Mark De Domenico is a veteran Canadian producer, writer and performer of live family entertainment, who has written and produced many award winning musicals and live shows and toured extensively across North America. His awards include a US Parents Choice Award, ECE Gold Pin Award, “Best Children’s Song Award Ontario” and a JUNO Award nomination for Best Children’s Album.

Read the full press release here (opens in a new window)
ANA Canada Licensees

NEWS: MOOSE TOYS ANNOUNCES SIX NEW TRASH PACK™ LICENSEES

Activision Trash Pack Video Game to launch October 30

Melbourne, AUSTRALIA – September 06, 2012 –Moose Toys announces six additional licensees joining The Trash Pack licensed merchandise program in the US and Canadian market who will joined previously announced partners such as Parragon Books Ltd. (master publishing), Pressman Toys (games, puzzles), Accessory Innovations (bags, cold weather accessories), Mad Engine (T-shirts) and Bulls I Toys (impulse novelty toys). The new deals were brokered by The Licensing Shop Inc. and include the following licensees:

• Activision: Nintendo 3DS and DS handheld systems (Global)
• Candyrific : Candy, Moulded Chocolate, Tongue Tattoos (USA, Canada)
• Rasta Imposta: Halloween costumes (USA, Canada)
• SGI Apparel: Sleepwear, underwear (USA)
• X-Treme Worldwide: T-shirts (Canada)
• Pioneer Balloons: Balloons, punch balls (USA, Canada)


Activision’s upcoming video game, The Trash Pack, is planned to hit shelves on October 30 for the Nintendo 3DS and DS handheld systems. The Trash Pack lets gamers join their favorite Trashies for collectible fun in an assortment of grossest-with-the-mostest games! With 30 characters to play as and over 160 Trashies to collect, The Trash Pack video game will make gamers jump for junk! Super fun mini games will have players flinging their favorite Trashies through the air or getting behind the wheel of The Trash Pack garbage truck to catch falling waste and earn bonuses. With so many hidden Trashies to find and mini-games to play, young gamers will be enthralled with The Trash Pack. This game is rated E (Everyone) by the ESRB.

After The Trash Pack’s first series achieved immense success when they sold out across the U.S. and were named the number one toy in the boys’ collectible category at Toys“R”Us during the 2011 holiday selling season, retail sales have now reached over $20 million after only one year in market! Series 2 launched with broader distribution this spring and Series 3 is set to launch for the holidays. Moose, who expects to sell more than 100 million Trash Pack units globally in 2012, is also set to launch their line of new The Trash Pack trading cards later this month.

Read the full press release here (opens in a new window)
More Trash Pack Licensees

NEWS: GIGGLES N' HUGS PARTNERS WITH THE LICENSING SHOP INC.

TLS to Support Company's Brand Merchandising Strategy

LOS ANGELES, CA – August 8, 2012 – Giggles N’ Hugs, Inc. (OTCQB: GIGL), an upscale, children’s themed restaurant, has partnered with The Licensing Shop, Inc. (TLS) to develop and support the company’s brand merchandising strategy.

A hotspot with Hollywood’s celebrity parents, Giggles N’ Hugs offers an upscale, family-friendly restaurant with a play area dedicated to children 10 years and younger. The restaurant has a high-quality menu made from fresh, organic foods that are enjoyed by both children and adults.

Joey Parsi founded the company in 2007 after what he describes as a “void in the marketplace” for restaurants that encourage kids to be themselves while parents can enjoy a quality meal in a casual setting. Among its family-friendly vibe, Giggles N’ Hugs is also known for their own creation called “Mom’s Tricky Treat Sauce,” which hides pureed vegetables in kids’ favorite meals such as pizza and macaroni and cheese.

“The early success of our first two locations has led us to engage licensing and merchandising experts like the Licensing Shop to help build our brand,” said Parsi. “We plan to extend the quality experience of our differentiated concept into on-brand products that can be sold within our physical locations, as well as retail partners. These items will include, branded children’s clothing, frozen foods with our Mom’s Tricky Treat Sauce and coloring books among others. As we look to expand company-owned stores and franchises, our branded products are yet another way we are able to provide our unique items that both kids and parents can agree on. Given TLS’s strong track record, we believe their brand expertise can help bring us there.”

In addition to backfilling the Southern California market, the company’s growth expectations include markets like Seattle, Vancouver and the East coast, and they one day envision a premier family-friendly concept of over 150 restaurants nationwide.

Read the full press release here (opens in a new window)
Giggles n' Hugs and TLS

NEWS: 9 STORY ANNOUNCES NEW ‘ALMOST NAKED ANIMALS' LICENSEES

Merchandise Program Starts Rolling Out in Europe This Year

Toronto, CANADA – June 6, 2012 –9 Story Entertainment announces two additional licensees joining the Almost Naked Animals licensed merchandise program:

• Titan Magazines: Launching Almost Naked Animals magazines in the UK and USA later this year
• Malu Holland B.V.: Apparel and accessories in the Benelux


The deals were brokered by The Licensing Shop Inc. These partners join a top-tier list of partners already on board such as Character Options (micro-building figurines and playsets), Basic Fun (plush), Underground Toys (talking plush), Freeze (t-shirts), Mad Dog Concepts (sleepwear), ABG Accessories (cold-weather accessories) and Ncircle Entertainment (DVDs).

Named one of the top children’s shows to watch by People Magazine, Almost Naked Animals airs on Cartoon Network US, YTV Canada, CiTV UK, ABC Australia, Disney Channel Italy, Disney Channel India, Disney Channel Latin America, Disney Channel Spain and Portugal, NPO’s children’s channel Z@pp/Zeppelin in the Netherlands, Super RTL Germany, Canal+ Family and TéléTOON+. Cartoon Network, YTV, SUPER RTL, ABC Australia and Canal + Family have committed to the 3rd season which delivers this Fall 2012.

Read the full press release here (opens in a new window)
Almost Naked Animals Euro Licensees

NEWS: NEW LICENSEES JOIN DINO DAN™ MERCHANDISE PROGRAM

TORONTO – May 31, 2012 – Breakthrough Entertainment and Sinking Ship Entertainment announced today the appointment of two new licensees for the successful Nick Jr. TV series’ Dino Dan: Fiesta Toys (www.fiestatoy.com) for plush toys and Hybrid Apparel (http://www.hybridtees.com/) for T-shirts. The deals were brokered by The Licensing Shop Inc. They join partners such as Ruckus Media (e-books), Ncircle Entertainment (DVDs), Pioneer Balloons and Geoworld (toys). Breakthrough Entertainment also announced the extension of their license agreement with Musictoday, a Live Nation company, for the official Dino Dan merchandise store, www.dinodan.shop.musictoday.com. The Official Dino Dan Store offers a wide range of Dino Dan branded merchandise including apparel, toys, DVDs and accessories.

Dino Dan episodes are broadcast over 24 times weekly in the US market and have remained a top-rated series since its premiere in October 2010. The trailers alone for the series have become a YouTube.com hit with over 2.3 million views. Previously it was announced that Nick Jr. (US), TVO (Canada), and YOOPA (French Canada) have ordered a second season of the award-winning TV series, which will contain an additional 52 episodes (11 minutes each). The new season is currently in production.

Read the full press release here (opens in a new window)
Dino Dan New Licensees

NEWS: MOOSE TOYS ANNOUNCES NEW TRASH PACK™ LICENSEES

Melbourne, AUSTRALIA, May 14, 2012 – Moose Toys announces several additional licensees joining The Trash Pack licensed merchandise program in the US market which already includes previously announced partners such as Parragon Books Ltd. as the master publishing partner for the brand. The new deals were brokered by The Licensing Shop Inc. and include the following licensees:

• Pressman Toys : US and Canadian rights for board games and puzzles
• Accessory Innovations: US rights for back packs, bags, hosiery, cold weather accessories, lunch bags and headwear
• Mad Engine: US rights for T-shirts and fashion tops
• Bulls I Toys: US and Canadian rights for impulse novelty toys


After The Trash Pack’s immense success last holiday season selling more than 10 million Trashies™ worldwide, the gross gang in your garbage is back in 2012 with barrels of disgusting fun for kids of all ages! In addition to launching Series 2 this spring, which features new orange bins, 168 new collectible Trashies, and new special edition Moldy Trashies to collect and trade, Moose is bringing children even more garbage-inspired products in 2012 by extending the brand to include licensed goods, including apparel, publishing, backpacks and more.

The Trash Pack, a collection of icky characters named after all the delights one might find in their trash can, sold out across the U.S. and was the number one toy in the boys’ collectible category at Toys“R”Us during the 2011 holiday selling season. Moose expects to sell more than 100 million Trash Pack units globally in 2012.

Read the full press release here (opens in a new window)
More Trash Pack Licensees

NEWS: THE CALGARY STAMPEDE™ LAUNCHES BRANDED MERCHANDISE PROGRAM FOR CENTENNIAL CELEBRATION

TORONTO April 25, 2012 – Today, The Licensing Shop Inc. (TLS) announced a roster of new licensees signed on to develop and market a line of Calgary Stampede™ licensed consumer products. The Calgary Stampede™ will mark its 100th Centennial in July 2012 with many high-profile local, national and international marketing events and activities.

Licensees include the following:
• GGS Ltd. for apparel and small leather goods
• Stuffed Animal House for plush products focused on mascot “Harry the Horse”
• Hunter Canada for glassware and souvenir collectibles such as lapel pins
• Frameworth for posters, photographs, greeting cards and high-end collectibles
• Pollard Banknote for scratch card lotteries
• Cloud-Rider Designs Ltd. for auto accessories
• Live Nation for e-commerce including a re-launch of the CalgaryStampede.com store
• Quintaro for high-end art collectibles
• RJ Enterprises for a “Party-in-a-box” concept in addition to a variety of souvenir items
• NuMarketing for a co-branded Coyote Pancake Mix
• Highwood Distillers for a co-branded whiskey product
In addition to these licensees procured by TLS, the Calgary Stampede™ has signed merchandising partnerships with Roots Canada, Smithbilt Hats and Justin Boots.

Coinciding with the launch, the Calgary Stampede™ is introducing a new anti-counterfeiting program using holographic labels and hangtags to clearly identify officially licensed products.

Read the full press release here (opens in a new window)
Calgary Stampede Licensees

NEWS: MOOSE TOYS APPOINTS THE LICENSING SHOP INC. AS THE TRASH PACK™ MERCHANDISING AND LICENSING AGENT FOR USA & CANADA

Melbourne, AUSTRALIA, February 2, 2012 – Today, Moose Toys announced the appointment of The Licensing Shop Inc. as their exclusive merchandising and licensing agent for their hit new product line The Trash Pack™ for the United States and Canada.

The Trash Pack™ launched to immediate success in 2011 selling four million units in less than 4 months. They are projected to sell over 100 million units in 2012. Toys R Us’ Vice President and General Merchandise Manager Richard Barry told CNBC that “The Trash Pack was the #1 toy in the boys’ collectable category.”

The Trash Pack™ are squishy, collectable mini figures based on unappetizing items you might find in your own trash bin. Kids can collect all the Trashie characters such as Mouldy Milk, Rancid Roach and Putrid Pizza.

Read the full press release here (opens in a new window)
Moose Appoints TLS

NEWS: DINO DAN RENEWED FOR 2nd SEASON; ANNOUNCES MULTIPLTFORM DEALS INCLUDING A MASS-MARKET TOY LAUNCH

Toronto, January 24, 2012 – Sinking Ship Entertainment's dinosaur sensation Dino Dan is roaring back for a second season with Nick Jr. (U.S.) and TVO (Canada) ordering an additional 52 x 11 minute episodes. A mass-market toy launch, second DVD and a Dino Dan themed app are set to launch in March 2012.

Dino Dan's first mass-market toy launch features seven new dinosaur toys, available March 2012 at a national specialy retail chain across the United States and at specialty stores in Canada. Dino Dan toys have already proven to be immensely popular. In December 2011, a specialty line of toys introduced on several U.S. and Canadian online retailers including DinoDan.com, nothingbutdinosaurs.com and tystoybox.com promptly sold out. Dino Dan's licensing is managed by The Licensing Shop Inc.

Read the full press release here (opens in a new window)
Dino Dan 2nd season

NEWS: HEALTH GURU AND CELEBRITY TRAINER, HARLEY PASTERNAK, BRINGS ACCLAIMED 5-FACTOR SUCCESS SYSTEM TO HSN

St. Petersburg, FLORIDA – January 24, 2012 – Known for whipping some of Hollywood's most sought-after bodies into the best shape of their lives, Harley Pasternak joins multichannel retailer HSN to launch the 5-Factor Success System, a diet and fitness program designed to deliver outstanding results for your busy life.

The 5-Factor program involves eating 5 meals a day, each meal containing 5 key ingredients, plus 1 cheat day to indulge in the foods you love, guilt-free! A workout plan consisting of 25 minutes of exercise, 5 days a week all conveniently combined into an all-in-one kit. The 5-Factor Success System contains a Quick Start Guide, 5-Factor Diet Binder, a Diet & Fitness Journal, 5 X 25 minute Fitness DVDs, a Meal & Tips DVD and much more.

Pasternak is also a co-host on ABC’s The Revolution, which is an uplifting, inspiring, and groundbreaking new daily show about health and lifestyle transformations co-hosted by a stellar team of experts including Tim Gunn, Ty Pennington among others who will help viewers with complete transformations in all areas of their lives.

Read the full press release here (opens in a new window)
HSN launches 5-Factor

NEWS: 9 STORY ENTERTAINMENT ANNOUNCES 'ALMOST NAKED ANIMALS' RENEWED BY CANADA'S YTV AND CARTOON NETWORK U.S. FOR 3rd SEASON

Toronto, CANADA – January 17, 2012 – 9 Story Entertainment’s announces its animated comedy series Almost Naked Animals has been re-upped by YTV (Canada) and Cartoon Network (U.S.) for a third season of 12 new episodes.

Almost Naked Animals (52x22), produced and distributed by 9 Story, launched on YTV Canada in January 2011, on CiTV UK in April and ABC Australia in May. The series had its US premiere on Cartoon Network in June, and was quickly picked as one of People Magazine’s top children’s shows to watch. The series also recently launched on Canal+ France, Disney Channel in Italy and Latin America, NPO in the Netherlands and Super RTL Germany. In November, Almost Naked Animals hit the #1 series on CiTV.

Read the full press release here (opens in a new window)
ANA Season 3 Renewal

NEWS: 9 STORY ENTERTAINMENT ANNOUNCES NEW 'ALMOST NAKED ANIMALS' LICENSEES

Toronto, CANADA – December 15, 2011 – 9 Story Entertainment announces several additional licensees joining the Almost Naked Animals licensed merchandise program:
• Basic Fun: Global rights for non-talking plush, electronic handheld games, balls and key chains
• Underground Toys: North American and UK rights for talking plush with or without clips
• Mad Dog Concepts: US rights for sleepwear
• JCP Live: US rights for character mascots live events
• Character Options: Expanded UK rights into a global deal for their Character Building line of mini-figurines and playsets
The toy licensees will be debuting their prototypes at the upcoming Hong Kong, London, Nuremberg and New York Toy Fairs with a target launch at retail of Fall 2012. The Licensing Shop Inc. manages the brand worldwide.

Read the full press release here (opens in a new window)
more ANA licensees

NEWS: 9 STORY ENTERTAINMENT'S 'ALMOST NAKED ANIMALS' CLIMBS TO HIGHEST RATED SHOW ON UK's CiTV

Toronto, CANADA – December 06, 2011 – 9 Story Entertainment’s children’s animated series Almost Naked Animals hit the #1 spot on UK’s CiTV for the week commencing 21st November 2011. The 16:45 airing on November 23rd drew 237k viewers amongst kids 4-16 years (12.2 % share of viewing) including 171,000 viewers amongst kids 4 -9 (16.2% share of viewing), making the programme the most watched afterschool children's program amongst kids aged 4-9 in its slot.

Almost Naked Animals, produced and distributed by 9 Story, launched on YTV Canada in January, on CiTV in April and ABC Australia in May. The series had its US premiere on Cartoon Network in June, and was quickly picked as one of People Magazine’s top children’s shows to watch. The series also recently launched on Canal+ France and Super RTL Germany.

“We couldn’t be happier with how well Almost Naked Animals is doing on CiTV amongst the terrific children’s programming choices in the UK,” said Natalie Osborne, EVP Business Development, 9 Story Entertainment.

Almost Naked Animals is a joyously irreverent comedy series, featuring an oddly lovable assortment of free-spirited animals in their underwear, who run a beach-front hotel like kids at a summer camp – doing their best to make each day crazier than the last. Lead dog and hotel manager Howie, who has the attention span of an 11 year old in a video arcade, heads the dysfunctional ensemble cast.

Lisle International Licensing represents UK licensing rights for the series, with the Licensing Shop Inc. managing the brand worldwide.

Read the full press release here (opens in a new window)
ANA Tops CiTV

NEWS: MONSTER JAM® UNVEILS CANADA'S FIRST CANUCK THEMED MONSTER TRUCK - NORTHERN NIGHTMARE

… A new Canadian themed monster truck is in town and its name is Northern Nightmare^SM. The monster truck made its worldwide debut today in Toronto when it was unveiled at Rogers Centre along with its driver, Calgary-native Cam McQueen. The introduction of Northern Nightmare marks the first time in the nearly 30-year history of Monster Jam®, that a dedicated Canuck monster truck has been added to the tour. The epic monster truck will roar across Canada in early 2012, stopping in six cities for the Maple Leaf Monster Jam Tour including London, Toronto, Vancouver, Edmonton, Winnipeg and Halifax.

Northern Nightmare was selected through the Name the Canuck Monster Truck national online contest that invited Canadians to offer up their best homegrown names. Entries were judged on a variety of criteria including originality, creativity, capacity to evoke Canadian pride, and ability to capture and reflect the essence of the Monster Jam Canada brand.

Cam McQueen’s Northern Nightmare is covered with red maple leaves on a black background and sports a Canadian flag. The truck weighs in at 10,000 lbs., is 11-ft. tall and 12 ft. wide, and sits atop 66-inch tall monster tires.

Read the full press release here (opens in a new window)
Northern Nightmare Announcement

NEWS: THE CALGARY STAMPEDE™ TO LAUNCH BRANDED MERCHANDISE PROGRAM FOR CENTENNIAL CELEBRATION

CALGARY -- November 17, 2011 --- the Calgary Stampede™ announced the appointment of The Licensing Shop Inc. to assist in the development and launch of a Calgary Stampede™ branded merchandise program for the 2012 Centennial event. The Calgary Stampede™ will mark its 100th anniversary in July 2012 with many high-profile local, national and international marketing events and activities. Laura Babin, The Calgary Stampede’s Centennial Strategist, commented, “We felt the Centennial celebration was the right time to develop a coordinated branded merchandise program. By extending the ‘Calgary Stampede’ brand into appropriate and new products and distribution channels, we hope to offer our fans and new consumers a fun and creative means to celebrate the Centennial milestone.”

Steve Fowler, President of The Licensing Shop Inc., added, “The Calgary Stampede™ is a beloved Canadian institution and world renowned. We are looking forward to help create a merchandise program that captures the essence of The Calgary Stampede™ brand. We will be pursuing partners in various categories but initially in the food, apparel, gift and collectibles categories.”

Read the full press release here (opens in a new window)
Calgary Stampede Announcement

NEWS: 9 STORY ENTERTAINMENT LAUNCHES A TEAM LICENSEES FOR ALMOST NAKED ANIMALS

TORONTO -- September 15, 2011 --- 9 Story Entertainment announced today it has signed license agreements with Freeze, a division of Central Mills Inc., and ABG Accessories for its new hit TV series Almost Naked Animals™. The series, produced by 9 Story Entertainment, launched on Cartoon Network in June of this year and is stripped daily at 4:00 p.m. EST, again Thursdays at 6:30 p.m. and Sundays at Noon. The license agreements were procured through The Licensing Shop Inc. which manages the licensing business for 9 Story.

Based on the quirky designs of popular books’ illustrator, Noah Z. Jones, Almost Naked Animals™ is a fast-paced animated comedy featuring a lovable bunch of hospitality-challenged, underwear-clad animals, who run a beachfront resort hotel called the Banana Cabana- home to fun loving mayhem.

Freeze has secured rights for t-shirts, fashion tops and hoodies in all sizes while ABG has secured the rights for cold weather accessories, Spring & Summer cut and sewn headwear, and rainwear including umbrellas and slickers. Both agreements are for the US market only.

Read the full press release here (opens in a new window)
9 Story ANA A Team

NEWS: DINO DAN OFFICIAL WEBSITE LAUNCHES

August 11, 2011 – Sinking Ship Entertainment announced today the launch of the official Dino Dan website - dinodan.com - in the US market, based on the popular Nick Jr. and TVOntario series. Dino Dan follows the adventures of paleontologist-in-training Dan Henderson and his friends, as he uncovers clues about the past and secrets of the dinosaurs. The show combines live action with amazing CGI dinosaurs.

Sinking Ship also announced that it has launched an official Dino Dan Facebook page. Simultaneously, Sinking Ship, through its distribution partnership with Breakthrough Entertainment, announced a license agreement with Musictoday to launch the officail Dino Dan webstore at www.dinodan.shop.musictoday.com.

Read the full press release here (opens in a new window)
Dino Dan US website launches

NEWS: CBS CONSUMER PRODUCTS STRUTS ITS STUFF WITH LAUNCH OF "AMERICA'S NEXT TOP MODEL LIVE" ON CANADIAN CATWALK IN 2012

April 28, 2011 – Canadians can get ready for a fashion event like no other as CBS Consumer Products launches America’s Next Top Model Live in Toronto May 4-6, 2012. National Event Management, producer of some of North America’s biggest and best-attended shows, has been tapped to bring this quintessential fashion and shopping gala to Canada as CBS Consumer Products continues to expand the “Next Top Model Live” franchise around the world. The event follows in the footsteps of the Britain’s Next Top Model Live event that premiered in London last year.

Based on the hugely successful international reality TV show, America’s Next Top Model Live is designed to bring the style and glamour of America’s Next Top Model to life for dedicated followers of current trends in fashion and beauty. Over three days, fans will experience a supermodel existence by getting free makeovers, being given a chance to strut their stuff on the Open Catwalk, shopping for the latest brands, watching incredible fashion shows, getting beauty advice from industry experts and finding out how to break into the modelling industry.

Read the full press release here (opens in a new window)
America's Next Top Model Live comes to Toronto

NEWS: WILD CREATIONS INTRODUCES DINO DAN^TM LICENSED PRODUCTS

MYRTLE BEACH, SC Feb. 7, 2011 – Dino Dan, a childrens' show about the adventures of a 10-year-old dinosaur enthusiast and his friends, made a huge splash in 2010 when it debuted on Nick Jr. Now, fans of the show will be able to get their hands on the kind of products Dino Dan himself would go crazy over.

Wild Creations is pleased to announce it will be bringing Dino Dan toys to the US market in the fall of 2011. The Dino Dan licensed products will include excavation kits, prehistoric playsets, fossil replica kits, action figures and even Dino Dan outdoor adventure gear.

Produced by Sinking Ship Entertainment, each episode of Dino Dan takes viewers on a journey with Dino Dan and his friends as they encounter incredible computer-generated dinosaurs and learn about dinosaurs, their surroundings, and the importance of the scientific method.

Read the full press release here (opens in a new window)
Wild Creations introduces Dino Dan Licensed Products

NEWS: MAJESCO ENTERTAINMENT PARTNERS WITH RENOWNED FITNESS AND NUTRITION EXPERT HARLEY PASTERNAK TO BRING HIS 5-FACTOR FITNESS PROGRAM TO VIDEO GAMES

EDISON, NJ, Dec. 6, 2010 – Fitness and nutrition specialist, best-selling author and acclaimed celebrity trainer Harley Pasternak, and Majesco Entertainment Company (NASDAQ: COOL), an innovative provider of video games for the mass market, today announced a strategic partnership to develop and produce interactive electronic games based on Pasternak’s 5-Factor Fitness program. Designed to generate results in just five weeks, the successful 5-Factor Fitness program is based on five-ingredient meals, five times a day, coupled with Harley’s signature fitness program of five-minute sets. Under the terms of the partnership, Majesco receives the exclusive worldwide rights to publish games based on Harley’s program.

“Backed by degrees in both nutrition and fitness, Harley is the pre-eminent Hollywood trainer, responsible for some of the best celebrity bodies on stage and screen, including Katy Perry, Megan Fox, Lady Gaga and Rob Pattinson,” said Jesse Sutton, Chief Executive Officer, Majesco Entertainment. “Harley’s appearances on Oprah Winfrey and Rachel Ray have helped drive the growth of his 5-Factor brand and convert millions to his distinctive nutrition and fitness program. His program is the type of holistic approach that translates perfectly into motion-based video games that let players take control of their own health in a fully interactive way.”

Read the full press release here (opens in a new window)
Majesco partners with Harley Pasternak

NEWS: FELD MOTOR SPORTS ANNOUNCES EXPANDED INTERNATIONAL CONSUMER PRODUCTS LICENSING IN CANADA FOR POPULAR MONSTER JAM PROPERTY

AURORA, Ill. (June 7, 2010) – Feld Motor Sports Inc., producer of Monster Jam®, the world’s largest and most popular monster truck property, is expanding its international licensed consumer products business by signing two new agents in Canada and Latin America.

The Licensing Shop, based in Toronto, Canada, has been appointed to represent the merchandising and licensing program for Monster Jam in Canada.

“We are truly excited to be a part of continuing to build the Monster Jam brand in Canada,” said Steve Fowler, President of The Licensing Shop, Inc. “Boys and families are passionate about monster trucks and Monster Jam is the evergreen brand which has captured that audience. We have been brainstorming some big ideas for Canada with Feld Entertainment and we can’t wait to get started.”

Monster Jam has a strong Canadian tour scheduled for 2011, when nearly a quarter of a million fans will attend Monster Jam live events at some of the country’s premium stadiums and arenas in Toronto, Edmonton, Calgary, Winnipeg, Halifax, and more. In addition, Monster Jam airs year-round in Canada on SPEED TV.

Read the full press release here (opens in a new window)
Feld Motor Sports Names TLS Agency for Monster Jam.

NEWS: VULCAN, ALBERTA FORMALLY RECOGNIZED AS "OFFICIAL STAR TREK CAPITAL OF CANADA"

VULCAN, ALBERTA, CANADA - March 10, 2010 - Residents of the town of Vulcan, Alberta, are perking their pointy ears to mark a new milestone in their quirky sci-fi history: formal status as the “Official Star Trek Capital of Canada”.

In early 2010, Vulcan and CBS Consumer Products finalized the terms of a licensing agreement making the small prairie town the first officially recognized Star Trek destination in Canada, and granting it the right to create a unique line of collectible Star Trek/Vulcan souvenir merchandise that will only be available at Vulcan County businesses. The licensing agreement was put together by CBS Consumer Product's Canadian representative The Licensing Shop Inc. of Toronto.

Special events are planned throughout spring 2010 to help celebrate the galactic occasion. Festivities will include: • a special visit from actor Leonard Nimoy, the original Vulcan Mr. Spock on April 23, courtesy of the Calgary Comic and Entertainment Expo; • unveiling a bronze bust of Mr. Spock and Mr. Nimoy’s Live Long and Prosper handprint in downtown Vulcan; • the launch of an inaugural line of Star Trek collectible souvenir merchandise in the Vulcan Tourism & Trek Station gift shop; • and a guest appearance by actor Tim Russ (Star Trek Voyager’s Tuvok) at the Spock Days/Galaxyfest community-wide Star Trek convention June 11 and 12.

Read the full press release here (opens in a new window)
Vulcan Alberta formally recognized as Official Star Trek of Canada.

NEWS: WASTE REDUCTION WEEK CAMPAIGN WINS MARKETING AWARDS

TORONTO - Waste Reduction Week provides an exellent opportunity to encourage waste reduction wihin our organizations and communities. The Waste Reduction Week National Executive Committee aims to educate, engage and empower us all to reduce our waste.

The theme of Waste Reduction Week, 'Too Good to Waste', is meant to draw attention to the richness and diversity of the natural world and the importance of working towards ecological sustainability through waste avoidance and resource conservation.

Waste Reduction Week's highly successful 2008 campaign featuring Oscar the Grouch as the program's spokes-Muppet, garnered over 65 million media impressions and was the winner of a Canadian Public Relations Society (Toronto) ACE award. WRW took the Gold Award for Brand Development.

The Canadian Marketing Association recently announced that Waste Reduction Week 2008 has won a Canadian Marketing Association Award in the Public Relations - Not-for-Profit/Fundraising/Public Service category.

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NEWS: WASTE REDUCTION WEEK SPOKES-MUPPET OSCAR THE GROUCH MISSING - Suspected to be secretly learning about waste reduction in Canada

TORONTO - September 30, 2009 - Today, Waste Reduction Week in Canada announced Sesame Street's beloved Oscar the Grouch will return for his second year as the program's spokes-Muppet - but this time, he's not alone. This year, many of Oscar's Sesame Street friends are also helping to celebrate Waste Reduction Week. However, in the midst of this announcement, a number of unsubstantiated reports began surfacing, claiming that Oscar has actually gone missing from Sesame Street. Oscar's Sesame Street neighbours believe he is secretly roaming the Great White North to learn why Canadians are so concerned about trash and reducing waste.

"Sesame Workshop will neither confirm nor deny Oscar's current whereabouts or position on waste reduction, but he WAS recently seen wearing a hat made from a discarded banana peel," said Risa Greenbaum, Assistant Vice President, International Licensing, Sesame Workshop, the nonprofit organization behind Sesame Street.

Over the past few days, videos have surfaced claiming that Canadians have seen Oscar in different locations across the country. Although no one has been able to speak with Oscar to find out exactly what he is doing in Canada, it appears he has been leaving clues leading many to believe he is on a mission to learn more about waste reduction. Adoring Canadians have started a grassroots viral campaign called OscWatch (www.wrwcanada.com/oscwatch) to help raise awareness of Oscar's whereabouts and expand the search. Videos posted on the website depict Canadians who claim they have seen Oscar to help establish a trail leading to his location.

"Oscar and I became great friends during Waste Reduction Week last year and I really need him here to help us with this year's celebration," said a concerned Jo-Anne St. Godard, Chair of Waste Reduction Week and Executive Director of the Recycling Council of Ontario. "We are doing everything we can to locate Oscar before Waste Reduction Week. And when we are done, Oscar will realize what he should already know, that he has always been a Green Muppet."

McDonald's Canada, Nestlé Pure Life, Hewlett-Packard, Loblaw Companies Limited and Staples are lending support to the effort by signing on as official national sponsors of Waste Reduction Week 2009.

Read the full press release here (opens in a new window)
Waste Reduction Week Spokes-Muppet Oscar the Grouch Missing.

View the Oscar the Grouch Waste Reduction Week Public Service Announcements: [Two 30-second spots]
Waste Reduction Week.

NEWS: THE LICENSING SHOP IS NOMINATED FOR KIDSCREEN'S 2008 LICENSING AGENT OF THE YEAR AWARD

  

November 21, 2008

Kidscreen - the leading international trade publication serving the informational needs and interests of kids entertainment professionals - announced today the "KidScreen's Best of the Year Awards" nominees for the five Best Licensing Agencies in the world. Among the nominees is The Licensing Shop.

To read more about the awards and Kidscreen, visit KidScreen Best of the Year Awards 2008

NEWS: SESAME STREET’S NEWEST MUPPET, ABBY CADABBY, FLIES INTO CANADA AND MAKES HER DEBUT IN TORONTO AND IN “WONDERLAND”-

        

Full Length DVD, Abby In Wonderland, Releases September 30, 2008 while Sesame Street airs on Treehouse

As the maple leaves begin to change colour this fall, young children will be tickled pink as Abby Cadabby spreads her wings over Toronto and flies into their hearts and homes. Fresh off the heels…or wings…of appearing in every episode of the award-winning Sesame Street, currently airing on Treehouse Saturdays at 9 a.m. ET, 3-year-old Abby Cadabby will appear “in-the-fur”, October 2nd – 4th, making special appearances throughout Toronto to meet her newest Canadian friends.

Read the full press release here (opens in a new window)
Sesame Street's Newest Muppet, Abby Cadabby Flies into Canada.

NEWS: WASTE REDUCTION WEEK (WRW) GETS GREENER AND MEANER - WRW in Canada announces Oscar the Grouch as new face of waste reduction -

TORONTO - September 18, 2008 - Today, Sesame Street’s beloved Oscar the Grouch was announced as the new spokes-Muppet for Waste Reduction Week (WRW). The grumpy, garbage-loving Sesame Street Muppet has teamed up with the WRW Program to promote its ‘waste-free’ goals and appeal to children and adults alike.

Oscar is known for his grouchy quips and love of all things garbage and he will use his unique charm to help encourage families to participate in WRW through two television public service announcements, promotional posters and a public relations campaign. The public service announcements will debut nationally in September and will offer easy ways to reduce, reuse and recycle.

Read the full press release here (opens in a new window)
Waste Reduction Week Gets Greener and Meaner.

View the Oscar the Grouch Waste Reduction Week Public Service Announcements: [Two 30-second spots]
Waste Reduction Week PSAs.

NEWS: SESAME STREET TO DEBUT ON TREEHOUSE THIS FALL, AS BROADCASTER RENEWS FOR 5 YEARS!

(New York, NY, and Toronto, CANADA September 3, 2008) The top movie was Fargo; the top song was Celine Dion’s Because You Loved Me; and top children’s television show Sesame Street was airing throughout Canada. The year was 1996 and all, of course, have gone on to become classics. Twelve years later, Sesame Street returns to Canada to a whole new generation of viewers.

Renewing its slate of Sesame programming for five more years, Treehouse will debut the award-winning program Sesame Street in its regular timeslot on Saturday, September 6 at 9 a.m. ET. The broadcaster will continue to air new seasons of Play With Me Sesame, Global Grover, and Elmo’s World daily. Sesame Street branded programs are available on Treehouse Premium SVOD.

Read the full press release here (opens in a new window)
Sesame Street Debuts on Treehouse.

NEWS: August 25, 2008 CBS CONSUMER PRODUCTS USHERS IN RETURN OF 90210 WITH LAUNCH OF GLOBAL MERCHANDISING CAMPAIGN

New York, August 25, 2008 - CBS Consumer Products, a division of CBS Entertainment, announced today the launch of a global licensing program for 90210, the highly anticipated contemporary spin-off of BEVERLY HILLS, 90210. The new 90210 premieres September 2, 2008 (8pm ET/PT) on The CW in the U.S. and on Global TV in Canada.

Starting with apparel, cosmetics, fragrances, bags and school supplies, the merchandising program will feature iconography from the new series along with retro designs from the original BEVERLY HILLS, 90210.

Read the full press release here (opens in a new window)
CBS Ushers in Return of 90210 with Global Merchandising Campaign.

Steve Fowler  steve@thelicensingshop.com  (416) 322-7300 x201

Nancy Fowler  nancy@thelicensingshop.com  (416) 322-7300 x202

Terri Plaitis  tplaitis@thelicensingshop.com  (416) 322-7300 x206

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Mallory Van Laeken  mallory@thelicensingshop.com  (416) 322-7300 x203

Kunaal Jagtianey  kunaal@thelicensingshop.com  (416) 322-7300 x205

Crizia Cipriano  crizia@thelicensingshop.com  (416) 322-7300 x209

Teresa Louie-Spizzirri  teresa@thelicensingshop.com  (416) 322-7300 x207

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